Television & Viewer Engagement

Series-ending television show finales have huge viewer engagement. The Nielsen Company says the LOST finale (with 13.6 million viewers) also registered above average when it came to brand recall, message recall and likeability of marketers’ messaging.

According to The Nielsen Company, nearly 90% of the national advertisements aired during the LOST finale achieved higher brand recall, compared to their average in other primetime programming on broadcast and major cable networks in the prior week.

Advertisements for automotive, retail, telecom, consumer packaged products and other categories on average generated 51% higher brand recall, 92% higher message recall, and 66% higher likeability when airing in the LOST finale versus their other airings in the prior week.

LOST Viewers skewed slightly more female (54%) than male (46%) and were particularly fond of the “smoke monster” spot from Target promoting First Alert detectors. This spot captured the strongest net likeability of any ad in the show.