The Bad News: The Online TV Audience Is Still Relatively Small. The Good News…

...the good news is they are young, rich, educated, and ready to spend money. Whoa! If you’re a marketer, that isn’t a bad place to start. There is more here from Nielsen Media Research including:

• People who watch TV shows online tend to have Web access 24/7…work, home, vacation, commuting (via mobile connections);
• Many in this group are online over 20 hours per week;
• Over 17% of broadband TV viewers have annual household incomes of $100,000 or more.

There is even welcome news for the beleaguered television industry: the Web is not reducing TV viewing — it’s extending it online.