The Power of Influence

“Empower your customers for their influence not just for their spend.” Matthew Thomson, Klout VP of Platform.

Klout is an online measurement of how much influence someone has on the web. Sure, celebrities, top media outlets and ESPN have high numbers in Klout but that isn’t who businesses care about being influential. They care about the niche customers who have a large amount of Klout in a specific area. Thomson does a great job explaining how a Klout score can be a successful measurement for businesses today. This is another example how social media ties back to the business world. This video is worth a watch and 10 minutes of your time.

Klout, Matthew Thomson - The Power of Influence - Connections 2011