The Reincarnation of Alex Bogusky

A lot of people were wondering what Alex Bogusky would do when the creative impresario left hot shop Crispin Porter + Bogusky. Shortly after news of his resignation, he started the FearLess Revolution to “find his soul.” There is an interesting and in-depth story on Bogusky in Fast Company.

Now Bogusky, together with his partner, Rob Schuham, have launched COMMON: A New Brand of Capitalism. I’ll let the slide deck below speak for itself, but there is more information on the FearLess site.

It will be interesting to watch FearLess and COMMON evolve. Bogusky has transcended traditional thinking his whole business life, and these new efforts, at the least, are intriguing and bold.