The Web Is Now The Fastest Growing Marketing Channel

A post this week in CMO Online reveals just how quickly and profoundly the marketing landscape has changed. The article states, “What started out as a secondary channel to generate traffic for information seekers has now grown into a critical component of any well-designed business or marketing plan. Today, the Internet is the fastest growing marketing channel and is beginning to challenge television and radio for billions of advertising dollars.”

The CMO article cites a Forrester Research report that shows the Web is, by far, the most active remote shopping channel. It predicts this year, the Web will outpace catalogs, direct mail and telephone sales to account for 75 percent of all out-of-store purchases and revenues.

It is obvious marketers are recognizing this fundamental shift in channel emphasis. A recent post on our site discussed a recently completed Credit Suisse survey showing that online advertising had moved into first place as the media of choice among 90 large advertisers.