Traditional Media Lives On

With the exception of newspaper, traditional advertising continues to thrive despite the predominance of digital and social media. According to The Nielsen Company’s recent study, television grew 9% in the first quarter of 2011. Radio was up 6% to $1.6 billion, and magazines improved 7% to $3.5 billion.

Heavy advertising categories continue to be automotive marketers, quick-service restaurants, pharmaceuticals, telecommunications and movie screening.

Product placement has also grown 22% in just 4 years. There were 5,381 major product placements in 2010. According to Nielsen, placements in reality programs are the most effective at positively impacting viewers’ opinions related to integrated brands.

Read more about the study here.