What NOT to do in mobile advertising

Mobile Marketer has put together a list to help the mobile advertiser, but it may not be the kind of list you are expecting.  Instead of giving us a list of tips to follow, they have given us a list of what NOT to do when advertising on mobile.

The list includes:

• Use creative that is not branded with a mobile sized device in mind, or with logos that are too small
• Just using modified versions of the same ad used on other platforms
• Not including mobile placement with media buying contracts
• Using rich media strategies that only work on certain platforms (i.e. Flash)
• Using a click mentality versus a touch mentality when designing mobile campaigns
• Focusing on one platform and ignoring all others