25 Jul 2017
There’s probably a million reasons that brought them to your website, opened your email or clicked on your ad. So why should your content – your sales pitch – vary from person to person? Find out why personalized content is becoming more important than ever.
19 Jul 2017
Personalization, by definition, should not be a “one-size-fits-all” effort.
17 Jul 2017
Becoming customer-driven isn’t easy, especially in manufacturing. Marketing teams must define new processes. Learn new technology. Even rethink their roles.
10 Jul 2017
See what’s changing the game for manufacturers, what’s ahead on the horizon and what it all really means to you.
27 Jun 2017
This June, I had the opportunity to attend the Salesforce World Tour - Chicago.
21 Jun 2017
In the age of smartphones, self-driving cars, SQL-less databases and marketing driven by artificial intelligence, it’s easy to forget how old some of the tried-and-true software we interact with every day really is. You may be able to pay your credit card bill from your phone, but somewhere along the line, there’s a good chance that transaction includes adding to a nightly COBOL batch job or similar mainframe process.
13 Jun 2017
In the early 2000s, a car that could diagnose itself and send real-time data to the manufacturer or to emergency services seemed far-fetched. So was a home device that could play music or order virtually anything online based on your voice commands. Also on that list of “crazy” ideas: an alarm clock that could notify the coffee maker to start brewing your favorite coffee when you wake up or a smart lock that automatically unlocks when it detects the owner.
5 Jun 2017
If you’re a marketer at a manufacturing company, chances are you’re positioning your company for growth. After all, the global manufacturing economic outlook looks very good.