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25 Jul 2017

3 Reasons Why Personalized Content Should Be Your Top Priority

Chris Hanson
Posted in: Content Strategy, Personalization, Brand, Audience, Message, Content Development

There’s probably a million reasons that brought them to your website, opened your email or clicked on your ad. So why should your content – your sales pitch – vary from person to person? Find out why personalized content is becoming more important than ever.

19 Jul 2017

How to Use Research & Personas for Personalized Marketing

Emily Dallaire
Posted in: Customer Research, Marketing Strategy, Personalization, Personas & Segmentation

Personalization, by definition, should not be a “one-size-fits-all” effort.

17 Jul 2017

The 4 Biggest Challenges for Marketers in B2B & Manufacturing

Eric Dukart
Posted in: B2B, Manufacturing, Personalization, Targeted Marketing Programs, Marketing Campaign Attribution

Becoming customer-driven isn’t easy, especially in manufacturing. Marketing teams must define new processes. Learn new technology. Even rethink their roles.

10 Jul 2017

Infographic: Top 6 Trends in Manufacturing

Eric Dukart
Posted in: B2B, Digital Marketing, Integrated Marketing, Manufacturing, Marketing Automation, Targeted Marketing Programs, Technical Strategy

See what’s changing the game for manufacturers, what’s ahead on the horizon and what it all really means to you.

27 Jun 2017

Top Takeaways from Salesforce World Tour Chicago 2017

Damie Berkey
Posted in: Artificial Intelligence (AI), Events, Manufacturing, Salesforce

This June, I had the opportunity to attend the Salesforce World Tour - Chicago.

21 Jun 2017

5 Factors of System Integration: What to Keep in Mind

Andrew Fowler
Posted in: Data Integration, Data Management, Technical Enablement

In the age of smartphones, self-driving cars, SQL-less databases and marketing driven by artificial intelligence, it’s easy to forget how old some of the tried-and-true software we interact with every day really is. You may be able to pay your credit card bill from your phone, but somewhere along the line, there’s a good chance that transaction includes adding to a nightly COBOL batch job or similar mainframe process.

15 Jun 2017

Robotics: The Pros, the Cons & the Results

Alekya Peruri
Posted in: Artificial Intelligence (AI), B2B, Manufacturing, Robotics

Some call it the Fourth Industrial Revolution. We’re ushering in the age of automation technology, powered by software robots and artificial intelligence (AI).

13 Jun 2017

The Rise of Connected Machines: Top Challenges & Predictions

Vijay Reddy
Posted in: Artificial Intelligence (AI), Internet of Things (IoT), M2M Communication, Machine Data, Machine Learning

In the early 2000s, a car that could diagnose itself and send real-time data to the manufacturer or to emergency services seemed far-fetched. So was a home device that could play music or order virtually anything online based on your voice commands. Also on that list of “crazy” ideas: an alarm clock that could notify the coffee maker to start brewing your favorite coffee when you wake up or a smart lock that automatically unlocks when it detects the owner.

8 Jun 2017

More Manufacturing Trends on the Horizon

Eric Dukart
Posted in: B2B, Manufacturing

The future of manufacturing is here, and the rules are changing fast.

5 Jun 2017

The 5 Essential Marketing Strategy Tools for Manufacturers

Preston Sternson
Posted in: Content Strategy, Customer Journey, Digital Experience, Manufacturing, Marketing Strategy, Personas & Segmentation, Strategy, Brand, Audience, Message, Content Development

If you’re a marketer at a manufacturing company, chances are you’re positioning your company for growth. After all, the global manufacturing economic outlook looks very good.