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19 Feb 2018

How to Fuel Your Partner Channel Marketing with MDF

David Stone Posted in: Lightning Bolt, Manufacturing, partnerDRIVEN, PRM, Sales Cloud PRM, Lead Management Strategy, Partner Management Strategy

Looking for ways to improve performance with your partners, dealers or distributors? In this blog series, we’re sharing practical ways to do just that. In my last post on market share and quotas, we looked at ways to set and track market share goals. In part 3 below, we’ll discuss how to improve performance with marketing development funds (MDF), also known as cooperative marketing (CoOp) programs.

1 Feb 2018

6 Ways to Become a Customer-Driven Company

Eric Dukart Posted in: Account-Based Marketing (ABM), B2B, Customer Experience, Customer Journey, Manufacturing

The evolution of technology has radically changed customer expectations, and there’s no going back. So how do you keep up?

26 Jan 2018

Account-Based Marketing: 5 Steps to Getting Started

Dani Krolak Posted in: Account-Based Marketing (ABM), Marketing Strategy, Personalization, Targeted Marketing Programs

Account-based marketing (ABM) is at the top of every marketer’s list these days. While plenty claim to be experts, few are actually doing it right. ABM is all about taking the mass out of marketing and focusing your efforts on a specific account or segment. And it’s a key part to becoming more customer-focused and providing a personalized experience.

15 Jan 2018

4 Expectations of Today’s Customers

Eric Dukart Posted in: B2B, Customer Experience, Digital Experience, Manufacturing, Personalization

B2B. B2C. B2B(2C).The worlds are colliding. The lines are blurring. And the definitions are changing.

5 Jan 2018

The Importance of Simplifying System Architecture

Craig Isakson Posted in: Data Management, Integration, System Architecture, Technical Architecture, Technical Strategy

As a Technical Architect at Sundog, I have the opportunity to help a number of our clients determine and shape the landscape of their system architecture. It’s honestly one of my favorite parts of the job. Over the years, we’ve seen a lot of different types of implementations. And the more we see, the more patterns start to emerge. We get to see what works really well - and what can leave room for improvement.

3 Jan 2018

4 Methods for Creating Personalized Customer Experiences

Beth Richels Posted in: Customer Experience, Digital Experience, Personalization, Web Personalization

Have you ever had a customer say, “Have you seen the Domino’s pizza tracker? That’s what I want.”

28 Dec 2017

8 Tech Trends & Truths in Manufacturing

Eric Dukart Posted in: Artificial Intelligence (AI), CRM, Digital Marketing, Manufacturing, Technology

Want to make the most of the trends on the horizon? It isn’t just about adding more tools or the latest must-have tech. It’s about how to optimize the way you connect with your customers. Integrate it. And get more value from it.

27 Dec 2017

Dreamforce Trailblazers, Trends & Takeaways: What’s Ahead for 2018

Damie Berkey Posted in: Events, Dreamforce, Lightning, Lightning Bolt, Manufacturing, Salesforce

For the past 11 years, Sundog has been attending Dreamforce in San Francisco. Each year we leave inspired, intrigued and energized about the new developments, new technology and new applications that we can leverage for our clients. It is the place to dream, discover and - most importantly - collaborate with others in the industry.

20 Dec 2017

The Basics of Calling a Lightning Component from a Salesforce Lightning Detail Page

Terry Luschen Posted in: Lightning, Lightning Bolt, Salesforce, Web Development

A few years ago, I wrote this post: The Basics of Calling a Visualforce Page from a Salesforce Detail Page. It illustrated a very simple way to use a custom button from a detail page to call a Visualforce Page with an Apex Controller, so some action on that record could be taken, and then return to the detail page.

19 Dec 2017

Salesforce & Google: What the New Partnership Means to You

Susanna Oliver Posted in: Events, Dreamforce, Google, Google Analytics, Lightning, Marketing Cloud, Sales Cloud, Salesforce

A partnership announcement at Dreamforce 2017 is sending shocks around the world. Tech giants Salesforce and Google have partnered to integrate their marketing and sales features - creating a robust toolbox to help their customers work smarter, work faster and convert leads into revenue.