14 Sep 2017

The Future Just Happened: Am I Ready? (Part 1)

Ross Crandall
Posted in: Apple, Artificial Intelligence (AI), Augmented Reality, Next Revolution, Technical Strategy

On September 12, Apple announced a new generation of iPhone: the iPhone 8 and 8 Plus. And it’s worth taking notice. It ignites what Shel Israel and Robert Scoble refer to as “The Fourth Transformation,” which will happen faster than the previous three technological leaps forward. What is “The Fourth Transformation” exactly? It’s putting augmented reality (AR) and artificial intelligence (AI) in the palm of your hand. And it’s about to change everything.

11 Sep 2017

5 Pillars of Aligning Marketing & Sales

Eric Dukart
Posted in: B2B, Marketing, Sales

Marketing. Sales. Dealers. When it comes to manufacturing, there are a lot of different players and a lot of moving parts. But at the end of the day, every experience should feel completely seamless and personalized for your customers.

6 Sep 2017

3 Tips & Takeaways for Creating Your Lightning Bolt Solution

Terry Luschen
Posted in: Lightning, Lightning Bolt, Salesforce, Web Development, Technical Strategy

Lightning Bolt, the new Salesforce framework for deploying next generation communities and portals, is going to make standing up industry-specific applications very efficient.

31 Aug 2017

How to Use SLDS Design Tokens in a Custom Lightning Community Theme

Susanna Oliver
Posted in: Communities, Lightning, Lightning Bolt, Salesforce

Have users who want to customize branding, colors and buttons in a Lightning Community? Design tokens are the key.

28 Aug 2017

3 Keys to Smarter Lead Routing in Manufacturing & B2B

Suzy Rokke

Want to be more effective with lead routing? Before we dive in, let’s define a couple things so we’re all starting from the same page.

23 Aug 2017

Creating Responsive Communities with Salesforce Lightning & Community Builder

Craig Johnson
Posted in: Communities, Community Cloud, Lightning, Responsive Design, Salesforce

Why is a responsive community so important? Well, it depends who you ask and what they do. From a technical mindset, the answer is pretty clear based on today’s users and their preferred devices. Mobile design is the new standard. So why is it still so painful to develop a community with a mobile experience that rivals desktop? And at the end of the day, what is most important to your users anyway?

17 Aug 2017

Sales Cloud PRM + partnerDRIVEN:  A Match Made in the Cloud

Jennifer Lefor
Posted in: Communities, Lightning, Manufacturing, partnerDRIVEN, PRM, Sales Cloud, Salesforce is no stranger to releasing industry-specific solutions, from financial services to healthcare. And their dual-focus on industries and communities this year makes perfect sense. After all, solutions built with an understanding of business process and industry-specific methodology are typically at the top of the list for implementation.

14 Aug 2017

3 Fundamentals for Your Go-to-Market (GTM) Strategy:  What Manufacturers Need to Know

Megan Glasow
Posted in: B2B, Customer Journey, Go-to-Market Strategy, Manufacturing, Buyer Journey Optimization

A manufacturing revolution is here. It’s disrupting the value chain, from product innovation to customer loyalty. And many are calling it the next Industrial Revolution - one filled with not just technology, but with smarter technology.

9 Aug 2017

The Death of Responsive Design

Laura Schjeldahl
Posted in: Digital Experience, Responsive Design, User Experience (UX)

Wait … what? Hear me out. At this point, calling a web experience responsive is usually redundant. It is now assumed that websites will render in a usable manner across different screen sizes. Two years ago I wrote a post referring to responsive design as “the Holy Grail.” But as with all things tech, the tides have shifted rapidly. While responsive is still the right design approach for many websites, there are hybrid options that fit better in some cases, too.

2 Aug 2017

Manufacturing & MDM: From Cleaner Data to Better Forecasting

Craig Isakson
Posted in: B2B, Data Integration, Data Management, Data Quality, Manufacturing

Different departments use different systems to work with the same or similar information. You may even have purchased other smaller companies and have to shoehorn their systems in to work with yours. All of these types of scenarios create inefficiencies and inaccuracies, which cost your company money. Nobody wants to spend money on wasteful issues like that, right?