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25 Sep 2018

How Voice Search Is Changing The Web

Susanna Oliver Posted in: Google, Mobile, SEO, Sitecore, Voice Search

“Find the nearest gas station.” “When will the next MacBook Pro be released?” “How many touchdowns did Carson Wentz score last season?” You’ve probably asked your phone one of these questions (or something similar) in the last week. According to Google, more searches take place on mobile devices than on desktop, and approximately 50% of the population uses voice search on a daily basis. There’s no doubt: voice search is changing the way we use the web. And the web is transforming to meet the challenge.

12 Sep 2018

How to Connect to Marketing Cloud’s REST API

Katie Wilson Posted in: Marketing Cloud, Sales Cloud, Salesforce, Software Development

As a manufacturer, you need to communicate with your customers, who come in all shapes and sizes: dealers, distributors, suppliers and end-users just to name a few. One of tools that can help aid this communication is Marketing Cloud from Salesforce.

30 Aug 2018

How to Prioritize Challenges When Everything is #1

Heidi Haaven Posted in: Business, Consulting, Leadership, Project Management, Strategy

When it comes to business challenges, especially large and complex ones, you need clearly defined priorities and a timeline that you can actually stick to. Easier said than done, right? There are bound to be a lot of opinions from different areas of your company, not to mention plenty of unexpected dependencies and surprises along the way.

16 Aug 2018

Sitecore, Marketing Cloud & 6 Tips for Better CX

Chris Kulish Posted in: Customer Experience, Marketing Cloud, Personalization, Salesforce, Sitecore

As we discussed in Part 1 of this post, today’s customers are no longer just seeking products. They want relationships with brands, built on trust and two-way communication. And for most companies, that means it’s vital to turn every touchpoint along the customer journey into an exceptional one. But where do you start?

7 Aug 2018

Sitecore + Marketing Cloud Integration = Better CX

Chris Kulish Posted in: Customer Experience, Marketing Cloud, Personalization, Salesforce, Sitecore

What do we mean exactly when we talk about customer experience (CX)? Think of CX as every interaction that a customer has with your business. That may include: face-to-face, website visits, customer communities, online chat with a customer service representative, mobile apps, display ads, social media and more.

31 May 2018

4 Ways to Improve Your Partner Channel Success

David Stone Posted in: Manufacturing, partnerDRIVEN, PRM, Lead Management Strategy, Partner Management Strategy

At Sundog, we’ve been helping manufacturers maximize partner channel investments for over 20 years. For the past decade, we’ve done it with the industry’s best CRM and sales force automation platform: Salesforce.com. While we’ve always known that their Partner Relationship Management (PRM) solutions are great, industry experts are recognizing that success as well. And recently the Salesforce Partner Community raised the bar yet again.

24 May 2018

How to Connect the Dots in a Digital World

Chris Hanson Posted in: Content Strategy, Customer Experience, Customer Research, Demand Generation

Sometimes it can be a challenge to create win-win solutions with your organization and your customers. On one hand, your goal is to increase market share and leads with limited resources. On the other, your customers expect personalized experiences, which requires more time and resources - and that can be costly without the right automation tools.

25 Apr 2018

How a Vision Map Can Align Your Business Units

Bobbiann Froemke Posted in: Business, Leadership, Manufacturing, Strategy, Partner Management Strategy

Different stakeholders. Different business units. Different processes. All of those factors can make it difficult to define business priorities, align common goals and demonstrate the value of changes. One key to alignment is mapping a vision.

19 Apr 2018

How to Align Your Stakeholders

Trina Isakson Posted in: B2B, Business, Consulting, Customer Experience, Marketing Strategy, Project Management

You’re in a meeting presenting to your stakeholders, what you thought, was a perfectly formulated delivery plan, when you’re faced with one of these dreaded statements: “Where did you get…?” “Why did/didn’t you…?” “I don’t remember…” “This isn’t correct.” You quickly realize your stakeholders are not all in agreement and any changes could have a real impact to your project. Now, it’s important to get their concerns captured correctly and ensure agreement before moving forward.

12 Apr 2018

Blockchain & Why It Matters for Manufacturers

Surya Sharma Posted in: Blockchain, Data Management, Manufacturing

“Blockchain” is probably a term you’ve been hearing about a lot these days. In fact, you may have heard anything from how it’s the technology that will disrupt essentially any industry imaginable to how it’s a fraud and not worth your time. But just like anything that draws people into extreme ideologies that oppose or support it, the truth is somewhere in the middle.