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“Find the nearest gas station.” “When will the next MacBook Pro be released?” “How many touchdowns did Carson Wentz score last season?” You’ve probably asked your phone one of these questions (or something similar) in the last week. According to Google, more searches take place on mobile devices than on desktop, and approximately 50% of the population uses voice search on a daily basis. There’s no doubt: voice search is changing the way we use the web. And the web is transforming to meet the challenge.
As a manufacturer, you need to communicate with your customers, who come in all shapes and sizes: dealers, distributors, suppliers and end-users just to name a few. One of tools that can help aid this communication is Marketing Cloud from Salesforce.
When it comes to business challenges, especially large and complex ones, you need clearly defined priorities and a timeline that you can actually stick to. Easier said than done, right? There are bound to be a lot of opinions from different areas of your company, not to mention plenty of unexpected dependencies and surprises along the way.
As we discussed in Part 1 of this post, today’s customers are no longer just seeking products. They want relationships with brands, built on trust and two-way communication. And for most companies, that means it’s vital to turn every touchpoint along the customer journey into an exceptional one. But where do you start?
What do we mean exactly when we talk about customer experience (CX)? Think of CX as every interaction that a customer has with your business. That may include: face-to-face, website visits, customer communities, online chat with a customer service representative, mobile apps, display ads, social media and more.
At Sundog, we’ve been helping manufacturers maximize partner channel investments for over 20 years. For the past decade, we’ve done it with the industry’s best CRM and sales force automation platform: Salesforce.com. While we’ve always known that their Partner Relationship Management (PRM) solutions are great, industry experts are recognizing that success as well. And recently the Salesforce Partner Community raised the bar yet again.
Sometimes it can be a challenge to create win-win solutions with your organization and your customers. On one hand, your goal is to increase market share and leads with limited resources. On the other, your customers expect personalized experiences, which requires more time and resources - and that can be costly without the right automation tools.
Different stakeholders. Different business units. Different processes. All of those factors can make it difficult to define business priorities, align common goals and demonstrate the value of changes. One key to alignment is mapping a vision.
You’re in a meeting presenting to your stakeholders, what you thought, was a perfectly formulated delivery plan, when you’re faced with one of these dreaded statements: “Where did you get…?” “Why did/didn’t you…?” “I don’t remember…” “This isn’t correct.” You quickly realize your stakeholders are not all in agreement and any changes could have a real impact to your project. Now, it’s important to get their concerns captured correctly and ensure agreement before moving forward.
“Blockchain” is probably a term you’ve been hearing about a lot these days. In fact, you may have heard anything from how it’s the technology that will disrupt essentially any industry imaginable to how it’s a fraud and not worth your time. But just like anything that draws people into extreme ideologies that oppose or support it, the truth is somewhere in the middle.