Outgrowing your static website? A Content Management System (CMS) is the next logical step. These systems offer a long list of benefits compared to static sites, such as reusing content and layouts, centralized access control and user management.
Plus, the advantages apply to different roles – from content creators to editors to developers. Now identifying who’s going to fill these roles within your organization? That’s just as important as which CMS you choose, too. But let’s take it from the top.
3 Key Reasons to Upgrade
- Simplify processes for your editors. With CMS, editors can create dynamic, reusable and customizable content. You get the power to:
- + Separate content from design, allowing editors to focus on writing without worrying about breaking the design.
- + Customize the content so that different elements (e.g., title, lead-in and main body) are stored as separate pieces. This separation allows an editor to use just the title in the main navigation of the site or display it in a list of related items on another page.
- + Eliminate duplication throughout the site and centralize changes. In other words, revising content in one spot can update all the references on the site.
- Create reusable templates. Obviously, templates save a lot of time and improve efficiency. But there are additional benefits as well.
- + Since content and design are separated, your developers can separate the design into smaller templates. These building blocks can then be combined to create the look and feel of each page.
- + Just like with content, design reusability helps eliminate duplicated work and centralizes changes, making designs much faster and easier to update.
- Create better user management and control. In a nutshell, you can allow an administrator to set up who can make changes to content, when they can make changes, and how those changes get published.
- + A single editor might be able to update content across the entire site, or multiple editors will be involved, especially if content and access are separated into different sections.
- + And once an editor has updated content, those changes can be published immediately or scheduled for a later time.
Of course, these are just a few things to consider when implementing a CMS. There are many other advanced features available in different systems, too. But these three core factors? Well, they can make the advantages of any successful implementation as simple as 1-2-3.