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4 Benchmarks of the Best Organizations

Amanda Nygaard  |  January 5, 2016

Here at Sundog, we are always striving to be the company our clients love to work with and our team members want to work for. It’s a big goal, right? It’s also an important one.

How can we all work to be the best – and constantly keep improving?

Start with the four hallmarks of successful organizations. Here’s a closer look at how they can help you shape positive experiences for your team, your clients and your community:

1. Culture

The culture of your organization obviously impacts how your employees feel. But it also influences how your employees interact with your clients and how your community views your organization.

If your employees are happy and feel valued, they are likely to treat your clients with the same degree of positivity and value. And as an organization, if you promote a culture that gives back, your community will benefit from that as well – thanks to volunteers and advocates from within your organization.

2. Communication

Open lines of communication form trust within any organization. This starts at the top. Honest and frequent dialogue between management and employees helps keep the rumor mill at bay. Plus, it keeps the focus on work rather than speculation.

By setting that example internally, you can also influence the communication your employees have with your clients – not to mention, impact how they talk about your organization in their everyday lives.

3. Collaboration

We’re all better when we work together. We come up with better plans, better concepts and better overall solutions.

Silos tend to cut off collaboration and inhibit employees from learning from each other. So try to tear down those walls. Whenever possible, encourage your employees to collaborate, grow and expand their skill sets, which will ultimately provide a better experience for your clients, too.

4. Creativity

You don’t have to be a creative strategist to be creative. The ability for innovation lies in all aspects of your organization.

Remember, creativity isn’t limited to your designers working on a new logo or your writers working on riveting copy. It opens the door for a member of your accounting team who’s finding a way to save on an expense, a project manager sharing a new way to sprint plan, or a web developer dreaming up a new mobile application. Allow your employees to try something new and be creative in their own unique way.

Although there is no silver bullet to being a great organization, these four concepts can help you drive positivity for your employees – and that will fuel their interactions with your clients and your community.

Posted in: Business, Communications, Culture, Leadership

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