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Account-based marketing (ABM) is at the top of every marketer’s list these days. While plenty claim to be experts, few are actually doing it right. ABM is all about taking the mass out of marketing and focusing your efforts on a specific account or segment. And it’s a key part to becoming more customer-focused and providing a personalized experience.
Flows in Salesforce, also known as Visual Workflows, are powerful tools that allow for the automation of various business processes without the use of custom code. The cloud flow designer allows you to build flows that execute logic, interact with Salesforce, call Apex classes and collect data from a user in screen elements. The Winter 18 Salesforce release brings even more functionality into Flows.
As a Technical Architect at Sundog, I have the opportunity to help a number of our clients determine and shape the landscape of their system architecture. It’s honestly one of my favorite parts of the job. Over the years, we’ve seen a lot of different types of implementations. And the more we see, the more patterns start to emerge. We get to see what works really well - and what can leave room for improvement.
Have you ever had a customer say, “Have you seen the Domino’s pizza tracker? That’s what I want.”
Want to make the most of the trends on the horizon? It isn’t just about adding more tools or the latest must-have tech. It’s about how to optimize the way you connect with your customers. Integrate it. And get more value from it.
For the past 11 years, Sundog has been attending Dreamforce in San Francisco. Each year we leave inspired, intrigued and energized about the new developments, new technology and new applications that we can leverage for our clients. It is the place to dream, discover and - most importantly - collaborate with others in the industry.
A few years ago, I wrote this post: The Basics of Calling a Visualforce Page from a Salesforce Detail Page. It illustrated a very simple way to use a custom button from a detail page to call a Visualforce Page with an Apex Controller, so some action on that record could be taken, and then return to the detail page.
A partnership announcement at Dreamforce 2017 is sending shocks around the world. Tech giants Salesforce and Google have partnered to integrate their marketing and sales features - creating a robust toolbox to help their customers work smarter, work faster and convert leads into revenue.
How do you give your customers a seamless experience with your products and service - especially when you have a complex network of partners or dealers?