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5 Apr 2018

How to Choose the Right Support Plan for You

Sarah Mayfield Posted in: Customer Experience, Sundog, Support

Downtime and outages come with a high price, especially with ecommerce sites. And when it comes to customer experience and data security, the costs and long-term effects can be even bigger.

13 Mar 2018

Marketing Cloud Lead Submission (Part 2)

Corey Trick Posted in: AMPScript, Marketing Cloud, Salesforce

New to this blog series? Be sure to start by reading Marketing Cloud Lead Submission (Part 1): How to Build Your Foundation.

7 Mar 2018

Marketing Cloud Lead Submission (Part 1)

Corey Trick Posted in: AMPScript, Marketing Cloud, Salesforce

For many single landing page solutions, the primary goal is generating leads. In this two-part blog series, we will share a process to capture those leads, using AMPScript through Salesforce Marketing Cloud, and then add users to a campaign. AMPScript as a language allows for some great customization options in user experience, plus it’s a powerful way to manipulate the data you send to Salesforce. This series will scratch the surface on how to use some of that user data from Salesforce to customize your submission.

19 Feb 2018

How to Fuel Your Partner Channel Marketing with MDF

David Stone Posted in: Lightning Bolt, Manufacturing, partnerDRIVEN, PRM, Sales Cloud PRM, Lead Management Strategy, Partner Management Strategy

Looking for ways to improve performance with your partners, dealers or distributors? In this blog series, we’re sharing practical ways to do just that. In my last post on market share and quotas, we looked at ways to set and track market share goals. In part 3 below, we’ll discuss how to improve performance with marketing development funds (MDF), also known as cooperative marketing (CoOp) programs.

1 Feb 2018

6 Ways to Become a Customer-Driven Company

Eric Dukart Posted in: Account-Based Marketing (ABM), B2B, Customer Experience, Customer Journey, Manufacturing

The evolution of technology has radically changed customer expectations, and there’s no going back. So how do you keep up?

26 Jan 2018

Account-Based Marketing: 5 Steps to Getting Started

Dani Siegel Posted in: Account-Based Marketing (ABM), Marketing Strategy, Personalization, Targeted Marketing Programs

Account-based marketing (ABM) is at the top of every marketer’s list these days. While plenty claim to be experts, few are actually doing it right. ABM is all about taking the mass out of marketing and focusing your efforts on a specific account or segment. And it’s a key part to becoming more customer-focused and providing a personalized experience.

15 Jan 2018

4 Expectations of Today’s Customers

Eric Dukart Posted in: B2B, Customer Experience, Digital Experience, Manufacturing, Personalization

B2B. B2C. B2B(2C).The worlds are colliding. The lines are blurring. And the definitions are changing.

11 Jan 2018

How to Use Lightning Components in Flows & More

Kelsey Sanders Posted in: Communities, Lightning, Marketing Automation, Salesforce

Flows in Salesforce, also known as Visual Workflows, are powerful tools that allow for the automation of various business processes without the use of custom code. The cloud flow designer allows you to build flows that execute logic, interact with Salesforce, call Apex classes and collect data from a user in screen elements. The Winter 18 Salesforce release brings even more functionality into Flows.

5 Jan 2018

The Importance of Simplifying System Architecture

Craig Isakson Posted in: Data Management, Integration, System Architecture, Technical Architecture, Technical Strategy

As a Technical Architect at Sundog, I have the opportunity to help a number of our clients determine and shape the landscape of their system architecture. It’s honestly one of my favorite parts of the job. Over the years, we’ve seen a lot of different types of implementations. And the more we see, the more patterns start to emerge. We get to see what works really well - and what can leave room for improvement.

3 Jan 2018

4 Methods for Creating Personalized Customer Experiences

Beth Richels Posted in: Customer Experience, Digital Experience, Personalization, Web Personalization

Have you ever had a customer say, “Have you seen the Domino’s pizza tracker? That’s what I want.”