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Different stakeholders. Different business units. Different processes. All of those factors can make it difficult to define business priorities, align common goals and demonstrate the value of changes. One key to alignment is mapping a vision.
You’re in a meeting presenting to your stakeholders, what you thought, was a perfectly formulated delivery plan, when you’re faced with one of these dreaded statements: “Where did you get…?” “Why did/didn’t you…?” “I don’t remember…” “This isn’t correct.” You quickly realize your stakeholders are not all in agreement and any changes could have a real impact to your project. Now, it’s important to get their concerns captured correctly and ensure agreement before moving forward.
“Blockchain” is probably a term you’ve been hearing about a lot these days. In fact, you may have heard anything from how it’s the technology that will disrupt essentially any industry imaginable to how it’s a fraud and not worth your time. But just like anything that draws people into extreme ideologies that oppose or support it, the truth is somewhere in the middle.
For many single landing page solutions, the primary goal is generating leads. In this two-part blog series, we will share a process to capture those leads, using AMPScript through Salesforce Marketing Cloud, and then add users to a campaign. AMPScript as a language allows for some great customization options in user experience, plus it’s a powerful way to manipulate the data you send to Salesforce. This series will scratch the surface on how to use some of that user data from Salesforce to customize your submission.
Looking for ways to improve performance with your partners, dealers or distributors? In this blog series, we’re sharing practical ways to do just that. In my last post on market share and quotas, we looked at ways to set and track market share goals. In part 3 below, we’ll discuss how to improve performance with marketing development funds (MDF), also known as cooperative marketing (CoOp) programs.
Account-based marketing (ABM) is at the top of every marketer’s list these days. While plenty claim to be experts, few are actually doing it right. ABM is all about taking the mass out of marketing and focusing your efforts on a specific account or segment. And it’s a key part to becoming more customer-focused and providing a personalized experience.