Blog

Search

12 Dec 2017

How Marketing Cloud + Sitecore XP Could Transform Customer Experiences

Chris Kulish Posted in: Customer Experience, Events, Dreamforce, Marketing Cloud, Salesforce, Sitecore, Web Personalization

What if your website knew whether your visitors had opened the last email offer you sent them? What if you could trigger an email offer to customers featuring the top products they viewed on your website? What if you could see the important interactions that customers had taken on your website, right alongside their sales histories?

6 Dec 2017

Principles & Pillars of Successful Marketing Technology

Eric Dukart Posted in: Digital Experience, Manufacturing, Technical Architecture, Technology

Your marketing technology is important. So is getting the most value from it.

29 Nov 2017

How & When to Use Drip Marketing

Kevin Barthelme Posted in: Digital Marketing, Email Marketing, Lead Nurturing, Marketing Automation

Drip marketing can go by many names. Autoresponder. Trigger. Automated campaigns. Drip programs. Whatever you call it, we’re talking about similar tools within the marketing automation toolbox.

14 Nov 2017

How to Build a Better Digital Experience

Laura Schjeldahl Posted in: Digital Experience, Digital Marketing, UI Design, User Experience (UX), User Interface

I always appreciate a visually appealing site or app. You know how it works: you’re clicking around and come to a website that makes you sit back and think, “Ahh, this is where I want to be.” You might even share the link with a few friends or colleagues. You assume when you dig into the site, you’ll be able to easily find the product or service you want and complete some kind of transaction. Perfect, right?

8 Nov 2017

How to Motivate Partner Performance with Market Share and Quotas (Partner Channel Series: Part 2)

David Stone Posted in: Lightning Bolt, Manufacturing, Next Revolution, partnerDRIVEN, PRM, Sales Cloud PRM, Lead Management Strategy, Partner Management Strategy

At Sundog, we help manufacturers get the most out of their partner channel. And in this blog series, we’re sharing practical ways to improve partner performance. In my first post on lead follow-up, I touched on setting expectations - and following through - with your partners. In part 2 below, I’ll drill deeper into that idea.

2 Nov 2017

4 Ways to Improve Lead Follow-Up with Your Partners (Partner Channel Series: Part 1)

David Stone Posted in: Manufacturing, Next Revolution, partnerDRIVEN, PRM, Lead Management Strategy, Partner Management Strategy

Partners play a critical role in your success as a manufacturer. And you want to work with the ones who have a vested interest to represent and sell your brand well. After all, you’ve invested time, energy and dollars to build effective partnerships that benefit both your organization and theirs.

1 Nov 2017

How Customer Journeys & Personas Can Guide Marketing and Sales Teams

Emily Dallaire Posted in: Customer Experience, Customer Journey, Marketing Strategy, Personas & Segmentation

Marketing and sales teams often grow into silos. And although both are working toward the same goal, they have a lack of shared knowledge about where - and how - they can fit together based on customer activity.

24 Oct 2017

9 Low-Tech Ways to Prioritize Your Customer Before Your Brand

Megan Jensen Posted in: Customer Experience, Customer Journey, Customer Research, Marketing Strategy

Priorities in business usually revolve around financials and forecasting, resources and revenue, team building and technology. It’s easy to become myopic and lose focus of the most important thing in the world: your customers.

16 Oct 2017

Automating Customer Service with Message Bots: Tips & Takeaways

Nazia Zaman Posted in: Artificial Intelligence (AI), Customer Experience, Next Revolution, Robotics

The other day, I sent a birthday wish to my brother, living on the other side of the globe, via Facebook Messenger. Right after I hit “Send” on the message, Facebook's very own M popped up asking if I needed some help.

11 Oct 2017

The Biggest Mistakes Manufacturers Can Make

Eric Dukart Posted in: B2B, Manufacturing, Marketing

Today buyers are seeking out their own information - and not just from your company.