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Want to make the most of the trends on the horizon? It isn’t just about adding more tools or the latest must-have tech. It’s about how to optimize the way you connect with your customers. Integrate it. And get more value from it.
For the past 11 years, Sundog has been attending Dreamforce in San Francisco. Each year we leave inspired, intrigued and energized about the new developments, new technology and new applications that we can leverage for our clients. It is the place to dream, discover and - most importantly - collaborate with others in the industry.
A few years ago, I wrote this post: The Basics of Calling a Visualforce Page from a Salesforce Detail Page. It illustrated a very simple way to use a custom button from a detail page to call a Visualforce Page with an Apex Controller, so some action on that record could be taken, and then return to the detail page.
A partnership announcement at Dreamforce 2017 is sending shocks around the world. Tech giants Salesforce and Google have partnered to integrate their marketing and sales features - creating a robust toolbox to help their customers work smarter, work faster and convert leads into revenue.
How do you give your customers a seamless experience with your products and service - especially when you have a complex network of partners or dealers?
What if your website knew whether your visitors had opened the last email offer you sent them? What if you could trigger an email offer to customers featuring the top products they viewed on your website? What if you could see the important interactions that customers had taken on your website, right alongside their sales histories?
Your marketing technology is important. So is getting the most value from it.
Drip marketing can go by many names. Autoresponder. Trigger. Automated campaigns. Drip programs. Whatever you call it, we’re talking about similar tools within the marketing automation toolbox.
I always appreciate a visually appealing site or app. You know how it works: you’re clicking around and come to a website that makes you sit back and think, “Ahh, this is where I want to be.” You might even share the link with a few friends or colleagues. You assume when you dig into the site, you’ll be able to easily find the product or service you want and complete some kind of transaction. Perfect, right?
At Sundog, we help manufacturers get the most out of their partner channel. And in this blog series, we’re sharing practical ways to improve partner performance. In my first post on lead follow-up, I touched on setting expectations - and following through - with your partners. In part 2 below, I’ll drill deeper into that idea.