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28 Dec 2017

8 Tech Trends & Truths in Manufacturing

Eric Dukart Posted in: Artificial Intelligence (AI), CRM, Digital Marketing, Manufacturing, Technology

Want to make the most of the trends on the horizon? It isn’t just about adding more tools or the latest must-have tech. It’s about how to optimize the way you connect with your customers. Integrate it. And get more value from it.

27 Dec 2017

Dreamforce Trailblazers, Trends & Takeaways: What’s Ahead for 2018

Damie Berkey Posted in: Events, Dreamforce, Lightning, Lightning Bolt, Manufacturing, Salesforce

For the past 11 years, Sundog has been attending Dreamforce in San Francisco. Each year we leave inspired, intrigued and energized about the new developments, new technology and new applications that we can leverage for our clients. It is the place to dream, discover and - most importantly - collaborate with others in the industry.

20 Dec 2017

The Basics of Calling a Lightning Component from a Salesforce Lightning Detail Page

Terry Luschen Posted in: Lightning, Lightning Bolt, Salesforce, Web Development

A few years ago, I wrote this post: The Basics of Calling a Visualforce Page from a Salesforce Detail Page. It illustrated a very simple way to use a custom button from a detail page to call a Visualforce Page with an Apex Controller, so some action on that record could be taken, and then return to the detail page.

19 Dec 2017

Salesforce & Google: What the New Partnership Means to You

Susanna Oliver Posted in: Events, Dreamforce, Google, Google Analytics, Lightning, Marketing Cloud, Sales Cloud, Salesforce

A partnership announcement at Dreamforce 2017 is sending shocks around the world. Tech giants Salesforce and Google have partnered to integrate their marketing and sales features - creating a robust toolbox to help their customers work smarter, work faster and convert leads into revenue.

15 Dec 2017

Video: Empowering Partners Across Complex Distribution Networks

Jen Thompson Posted in: Community Cloud, Customer Experience, Events, Dreamforce, Manufacturing, Partner Management Strategy

How do you give your customers a seamless experience with your products and service - especially when you have a complex network of partners or dealers?

12 Dec 2017

How Marketing Cloud + Sitecore XP Could Transform Customer Experiences

Chris Kulish Posted in: Customer Experience, Events, Dreamforce, Marketing Cloud, Salesforce, Sitecore, Web Personalization

What if your website knew whether your visitors had opened the last email offer you sent them? What if you could trigger an email offer to customers featuring the top products they viewed on your website? What if you could see the important interactions that customers had taken on your website, right alongside their sales histories?

6 Dec 2017

Principles & Pillars of Successful Marketing Technology

Eric Dukart Posted in: Digital Experience, Manufacturing, Technical Architecture, Technology

Your marketing technology is important. So is getting the most value from it.

29 Nov 2017

How & When to Use Drip Marketing

Kevin Barthelme Posted in: Digital Marketing, Email Marketing, Lead Nurturing, Marketing Automation

Drip marketing can go by many names. Autoresponder. Trigger. Automated campaigns. Drip programs. Whatever you call it, we’re talking about similar tools within the marketing automation toolbox.

14 Nov 2017

How to Build a Better Digital Experience

Laura Schjeldahl Posted in: Digital Experience, Digital Marketing, UI Design, User Experience (UX), User Interface

I always appreciate a visually appealing site or app. You know how it works: you’re clicking around and come to a website that makes you sit back and think, “Ahh, this is where I want to be.” You might even share the link with a few friends or colleagues. You assume when you dig into the site, you’ll be able to easily find the product or service you want and complete some kind of transaction. Perfect, right?

8 Nov 2017

How to Motivate Partner Performance with Market Share and Quotas (Partner Channel Series: Part 2)

David Stone Posted in: Lightning Bolt, Manufacturing, Next Revolution, partnerDRIVEN, PRM, Sales Cloud PRM, Lead Management Strategy, Partner Management Strategy

At Sundog, we help manufacturers get the most out of their partner channel. And in this blog series, we’re sharing practical ways to improve partner performance. In my first post on lead follow-up, I touched on setting expectations - and following through - with your partners. In part 2 below, I’ll drill deeper into that idea.