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Quick: can you define blogs and RSS? If you bumped into your CEO in the elevator and he or she asked pointedly, “So tell me all you know about RSS and these blog things,” could you fire off your best virtual elevator speech faster than the express car racing to the top floor of your office building?
Don’t feel bad if you don’t know what they are, because a lot of us in marketing don’t know either.
I just read about a new Google study, conducted with Millward Brown, that clearly demonstrates the importance of search advertising for B2B technology buyers. The full report is expected to be released soon. Below is a brief overview.
Millward Brown polled 900 technology professionals involved in purchasing for their companies. The poll revealed search was used 30 percent more frequently than trade periodicals in the research phase of the buying cycle. Online search was 21 percent more frequently used than the B2B press in the consideration phase and used 62 percent more in the final purchase phase.
When was the last time somebody asked you to check out the writing on a Web site? I’m going to guess it’s been awhile. But it’s a whole different story when talking about the visual design of a site, in fact you can find sites dedicated to visual design like CSS Vault and CSS Beauty. During a time where everybody shouts “Content is King” there are not a lot of sites doing anything to highlight great writing, until now that is. Garrent Dimon recently launched Notable Words in an effort to bring to light good examples of writing. I’m particularly pleased with his first postings because he included Daring Fireball which is one site I am always happy to see has something new to read.
Good writing can provide your customers with a valued and relevant source of information as well as help your site move ahead in search engine rankings. While having a great design to wrap your content in is necessary, don’t forget you also need to have great content as well to attract and keep visitors to your site.
Greg Ness Posted in: Online Marketing
Even though all of us at Sundog are wired into the fabric of the online world, it still never ceases to amaze us when we see how quickly interactive marketing continues to grow.
Recently, PricewaterhouseCoopers and the Interactive Advertising Bureau (IAB) released the Internet Advertising Revenue Report. It detailed the final numbers for 2004. According to the report, overall interactive advertising revenues grew nearly 33 percent over 2003…totaling more than $9.6 billion.