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7 Jun 2005

A Champion for Good Writing on the Web

Phil Leitch Posted in: Internet, Writing

When was the last time somebody asked you to check out the writing on a Web site? I’m going to guess it’s been awhile. But it’s a whole different story when talking about the visual design of a site, in fact you can find sites dedicated to visual design like CSS Vault and CSS Beauty. During a time where everybody shouts “Content is King” there are not a lot of sites doing anything to highlight great writing, until now that is. Garrent Dimon recently launched Notable Words in an effort to bring to light good examples of writing. I’m particularly pleased with his first postings because he included Daring Fireball which is one site I am always happy to see has something new to read.

Good writing can provide your customers with a valued and relevant source of information as well as help your site move ahead in search engine rankings. While having a great design to wrap your content in is necessary, don’t forget you also need to have great content as well to attract and keep visitors to your site.

1 Jun 2005

Interactive Advertising Revenues Grew 33 Percent

Greg Ness Posted in: Online Marketing

Even though all of us at Sundog are wired into the fabric of the online world, it still never ceases to amaze us when we see how quickly interactive marketing continues to grow.

Recently, PricewaterhouseCoopers and the Interactive Advertising Bureau (IAB) released the Internet Advertising Revenue Report. It detailed the final numbers for 2004. According to the report, overall interactive advertising revenues grew nearly 33 percent over 2003…totaling more than $9.6 billion.

26 May 2005

Debunking Web Myths #1: The 3-click Rule

Phil Leitch Posted in: Information Architecture

Myth: People don’t like to click (aka “The Three Click Rule”).

Fact: People don’t like to click when the result isn’t what they are expecting.