Ross Crandall

Ross Crandall

Client Consultant

11 Dec 2018

6 Keys to Building a Culture of Design (Part 2)

Posted in: Design, Design Thinking, Leadership, Strategy

What does that really mean? As a leader in your organization, you need to lead by example and embrace the framework of design thinking. In my experience, executives may love this concept when it is presented but lack the fortitude to actually follow through or believe in the process. This is the number one mistake you can make, and it will only lead to failure.

4 Dec 2018

Design Thinking: What It Is & Why It Works

Posted in: Design Thinking, Leadership, Strategy

Traditional methods of developing an organizational strategy are (or should be) dead. Today’s world is moving too fast for a group of executives to sit in a room and plan the year ahead based on the way business has been done before. If you’re not fostering a culture geared toward exploration and deep customer relationships, you’ll never excel beyond where your organization is today. After all, if you’re not investing time to understand your customer, how do you expect them to invest in you?

14 Sep 2017

The Future Just Happened: Am I Ready? (Part 1)

Posted in: Apple, Artificial Intelligence (AI), Augmented Reality, Next Revolution

On September 12, Apple announced a new generation of iPhone: the iPhone 8 and 8 Plus. And it’s worth taking notice. It ignites what Shel Israel and Robert Scoble refer to as “The Fourth Transformation,” which will happen faster than the previous three technological leaps forward. What is “The Fourth Transformation” exactly? It’s putting augmented reality (AR) and artificial intelligence (AI) in the palm of your hand. And it’s about to change everything.