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How Competitive Is the Search Engine Industry?

Ben Sailer  |  September 21, 2015

The search engine business is cutthroat.

While Google still dominates with an iron fist, its competitors aren’t taking any punches lying down. Microsoft isn’t slowing down their marketing push behind rival search engine Bing, while privacy-minded upstart DuckDuckGo.com has been making slow but steady inroads. Meanwhile, Yahoo is still fighting for visibility, while foreign search engines overseas are gaining ground.

So what does the landscape look like – and what’s next on the horizon? We dug into the data to find out just how competitive the search engine space really is, challenging the idea that the struggle for search supremacy begins and ends in Mountain View, California.

Here’s a closer look:

Posted in: Bing, Digital Marketing, Google, Integrated Marketing, Search Engine Marketing, SEM, SEO, Buyer Journey Optimization, Targeted Marketing Programs

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