Sundog Expert Paul Bourdeaux

Paul Bourdeaux

Director of Technology

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Mobile Stats for 2011

Today comScore released its Mobile Future in Focus for 2012, and in it there are some pretty interesting stats from 2011.

  • 64.2 million U.S. smartphone users and 48.4 million EU5 smartphone users accessed social networking sites or blogs on their mobile devices at least once in December 2011
  • It took less than 2 years for Tablets to hit the 40 million mark among the U.S. mobile population. It took smart phones 7 years to hit the same mark.
  • By the end of 2011, nearly 15 percent of U.S. mobile users also had tablets
  • 55.2% of the U.S. mobile population have used mobile media.
  • 41.8% of U.S. mobile subscribers have a smartphone.
  • In December 2011, mobile and connected devices were driving approximately 8 percent of observed Internet traffic
  • Smartphone adoption continues to be stronger in Japan and Europe than in the United States.

There is also a little bit of history in the report, as comScore points out how volatile the mobile device market is. In 2005, Palm led the smartphone market. In 2006 Microsoft grabbed the lead, only to be replaced by RIM in 2008. In 2011 Android became the #1 mobile device operating system. Surprisingly, despite having by far the strongest selling single mobile devices, Apple has never claimed the top mobile device OS title.

Posted in: Cloud, Internet, Mobile, Technology, Technical Strategy