Those of us in the podcasting game, both subscribers and producers alike, have listened for the past 4 years on how podcasting could allow a content producer to quit their day job and reap the rewards of financial freedom.
Recently, Michael W. Geoghegan posted some very insightful thoughts on the topic, going as far to say that podcasting is a community rather than an industry.
While I may not agree with that generalizing statement, Michael is dead-on with his explanations and reasonings why independent podcasters seeking to make a profit, are seeing little if any financial reward. Geoghegan writes, “Over the last 3 years, many companies have launched whose goal was to help monetize your podcast. None have performed as promised.” It basically boils down to this: If you, a content producer, want to successfully monetize your podcast, take the marketing and promotion of your show into your own hands. I’m not saying do not seek out these podcast promotion companies, instead make sure you continually play an active role in the promotion and selling of your own show. Podcasts were born out of people who have a passion for what they are talking about. If they use that same passion and energy, they will greatly increase their chances of achieving some financial success. The money is there, you just have to decide how badly you want it. Oh, and I have personal request for all the producers out there - never undervalue your content. If you feel your show is worth 100, then charge 100, not 10. The big media companies getting into podcasting know what their content is worth, so should you.