Sundog Expert Renee Cook

Renee Cook

Senior Team Lead Marketing/Media

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Survey Says…You Text A Lot

According to a new Pew Research Center study on mobile use, the percentage of U.S. adults who send and receive text messages has grown from 65% to 72% from September 2009 to May 2010. The study also found that the average adult exchanges 10 texts a day. Their teen counterparts, on average exchange 50 text messages a day.

Other Findings
• Voice service remains the primary cell phone function for most adults, exchanging on average five calls a day. The study also revealed that women send and receive fewer calls than men.
• 91% of cell phone owners say their cell phone makes them feel safe.
• 42% of cell phone owners say they feel irritated when a call or text message interrupts them.
• 57% of adults with cell phones have received unwanted or spam text messages on their phone.
• 87% of African-Americans and English-speaking Hispanics own a cell phone, compared to 80% of whites.
• 12% of African- American phone owners and 14% of Hispanic cell phone users make and receive more than 30 calls on a typical day, while just 4% of white cell phone users make and receive the same number of calls.
• Parents (90%) are more likely to have a cell phone than adults without children under 18 at home (78%).

Posted in: Mobile, Technical Strategy