24 Sep 2015

Sundog: The Podcast 065 - Design Thinking

Lon Keller Posted in: Advertising, Branding, Creative Strategy, Design, Design Thinking, Digital Experience, Graphic Design, Mobile, Usability, User Experience (UX), Web, Brand, Audience, Message, Buyer Journey Optimization, Targeted Marketing Programs, Technical Strategy

Good design is more than just pretty pictures. There is a serious thought process and purpose behind every great design. On this episode, we've gathered all of our Sundog designers in one room to discuss design thinking; a creative, problem-solving process which helps people design meaningful solutions.

18 Sep 2015

The Secret of Making Segmentation Work for You

Tiffanie Honeyman Posted in: Advertising, Customer Journey, Integrated Marketing, Media Strategy, Personas & Segmentation, Strategy, Brand, Audience, Message, Targeted Marketing Programs

What’s the secret to making segmentation work for you? It’s actually pretty simple: segment with conviction. Marketing to segments may feel risky and take more planning time, but it cuts through noise and gives personality to your brand. Many advertisers only put one foot into the water, wanting to segment but afraid of leaving someone out.

25 Jun 2015

Picture a Better Brand: 6 Tips for Using Photography in Advertising

Crystal Aakre Posted in: Advertising, Branding, Marketing, Photography, User Experience (UX), Brand, Audience, Message, Buyer Journey Optimization

A picture is worth a thousand words. In advertising, you have to catch your viewers’ attention in a split second. With more than 300 million photos uploaded to Facebook alone every day, the images in your marketing efforts need to stand out in a sea of visual clutter that your customers are drowning in every day.

29 May 2015

Center Around Your Customer: Content Is Courtship

Jason Jacobson Posted in: Advertising, Business, Content Strategy, Creative Strategy, Customer Experience, Digital Experience, Insights, Marketing, Social Listening, Brand, Audience, Message, Buyer Journey Optimization, Marketing Campaign Attribution, Targeted Marketing Programs

And there are plenty of fish in the sea. The good news? There are more prospects than ever (about 7 billion, give or take). The bad news? There are more competitors than ever, too.

The old days of marketing were based on scarcity. When there were only a handful of products or services in a category, all you had to do was get more attention than your competitors.

Today the tables have turned. It takes more than being flashy to generate business – and that’s a good thing. Instead of just trying to be the hottest product on the block, marketing means getting to know your customers and catering to their wants and needs. What was once superficial advertising has transformed into genuine business-to-buyer relationships, based on mutual benefit.

Think of it like dating – you are trying to woo prospects and then turn a one-time customer into a life-long relationship. The key to creating that kind of loyalty? Content. The messages you choose, the channels you use and the timeliness of delivery play a pivotal role in attracting and retaining customers. In short, content is courtship.

8 May 2015

8 Golden Rules for Social Media

Brianne Carlsrud Posted in: Advertising, Business, Content Strategy, Digital Experience, Insights, Integrated Marketing, Marketing, Online Marketing, Social Listening, Social Media, Writing, Buyer Journey Optimization, Marketing Campaign Attribution, Targeted Marketing Programs

The digital world is changing every day. But when it comes to social media, there are some truths and guidelines that always ring true for creating the best experiences, building the best relationships, and putting your best foot forward.

17 Apr 2015

5 Tips: Holistic Approach to Paid Media

Tiffanie Honeyman Posted in: Advertising, Communications, Integrated Marketing, Mass Media, Media Strategy, Social Media, Content Development, Targeted Marketing Programs

Media has become fragmented and complex. But the good news? That actually can work in your favor.

Long gone are the days of pouring marketing dollars over masses of unsegmented audiences and budget waste. Because there’s a simple truth: marketers no longer drive the buying process. Consumers do. Say hello to marketing efficiency and giving consumers the reins. Your customers decide what they want to buy and detest irrelevant ads that get in the way.

So how do you effectively market online – at the right time and place?

30 Jun 2014

Interactive Store Front Displays

Shawn Tennyson Posted in: Advertising, Branding, Creative Strategy, Offline Marketing, Brand, Audience, Message

Touch screen-enabled digital signage has allowed the creation of truly remarkable, interactive storefront displays that engage the customer like never before.

31 May 2014

Digital Signage Projection Mapping Is Hot

Shawn Tennyson Posted in: Advertising, Offline Marketing, Videography

Digital signage projection mapping: displaying 3D images and video on buildings, hockey arenas, basketball courts, and even swimming pools has really taken off in the past year.

30 Apr 2014

Add Gamification to Enhance Your Customers’ Dining Experience

Shawn Tennyson Posted in: Advertising, Customer Experience, Gamification

Gamification can help restaurants find new ways to engage customers with a fun, rewarding and memorable experience while they dine.