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AMPScript

13 Mar 2018

Marketing Cloud Lead Submission (Part 2)

Corey Trick Posted in: AMPScript, Marketing Cloud, Salesforce

New to this blog series? Be sure to start by reading Marketing Cloud Lead Submission (Part 1): How to Build Your Foundation.

7 Mar 2018

Marketing Cloud Lead Submission (Part 1)

Corey Trick Posted in: AMPScript, Marketing Cloud, Salesforce

For many single landing page solutions, the primary goal is generating leads. In this two-part blog series, we will share a process to capture those leads, using AMPScript through Salesforce Marketing Cloud, and then add users to a campaign. AMPScript as a language allows for some great customization options in user experience, plus it’s a powerful way to manipulate the data you send to Salesforce. This series will scratch the surface on how to use some of that user data from Salesforce to customize your submission.