30 Dec 2016

How to Create Custom Online Automation with Zapier

Darin Livdahl
Posted in: Apps, Web Development, Zapier

Have repetitive tasks that you perform on a regular basis? You may be able to complete them more efficiently and save time by automating workflows on the web.

17 Jun 2015

Context Matters: How to Engage Your Customers with Mobile

Craig Isakson
Posted in: Apps, IT, Mobile, Online Marketing, Technology, Technical Strategy

It’s safe to say that the customer is the lifeblood of any business. Without customers buying your products or using your services, your business would cease to exist. That’s why it’s so important to engage with your customers and provide them with personal journeys tailored to their personas. And the best way to start? Use the platform preferred most by your customers.

27 Mar 2015

Focus on Branded Apps Fades, Shifts Toward Mobile Partnerships

Craig Isakson
Posted in: Apps, Google, Mobile, Technology, Technical Strategy

Apps, apps, apps! Everybody wants an app. What if I were to say, “You don’t need an app!”? Would you think I was crazy? The reason is simple. What you really need is a mobile strategy. This strategy may very well involve your own branded app, but it may not.

30 Sep 2014

Sundog: The Podcast 061 - Dreamforce 2014 Preview

Lon Keller
Posted in: Apps, Business, Customer Experience, Customer Journey, Events, DF14, Dreamforce, Dreamforce 2014, Healthcare, Insights, Marketing, Personas & Segmentation, Salesforce, Technology, User Experience (UX), Wearables, Brand, Audience, Message, Buyer Journey Optimization, Marketing Campaign Attribution, Targeted Marketing Programs

In this Dreamforce 2014 preview, we get you ready to experience your own customer journey, while Craig and Chris preview their upcoming technology breakout sessions.

13 Mar 2014

Sundog: The Podcast 057 - Google Glass Roundtable

Lon Keller
Posted in: Apps, Augmented Reality, Customer Experience, Google, Google Glass, Marketing, Photography, Shooting, Technology, Video, Wearables, Content Development

Here at Sundog, we’re fortunate to have not one, but two Google Glass Explorers! On this episode, our panelists talk about their Glass experience and discuss its marketing and technology possibilities.

31 Jul 2012