30 Dec 2016

How to Create Custom Online Automation with Zapier

Darin Livdahl
Posted in: Apps, Web Development, Zapier

Have repetitive tasks that you perform on a regular basis? You may be able to complete them more efficiently and save time by automating workflows on the web.

17 Jun 2015

Context Matters: How to Engage Your Customers with Mobile

Craig Isakson
Posted in: Apps, IT, Mobile, Online Marketing, Technology, Technical Strategy

It’s safe to say that the customer is the lifeblood of any business. Without customers buying your products or using your services, your business would cease to exist. That’s why it’s so important to engage with your customers and provide them with personal journeys tailored to their personas. And the best way to start? Use the platform preferred most by your customers.

27 Mar 2015

Focus on Branded Apps Fades, Shifts Toward Mobile Partnerships

Craig Isakson
Posted in: Apps, Google, Mobile, Technology, Technical Strategy

Apps, apps, apps! Everybody wants an app. What if I were to say, “You don’t need an app!”? Would you think I was crazy? The reason is simple. What you really need is a mobile strategy. This strategy may very well involve your own branded app, but it may not.

30 Sep 2014

Sundog: The Podcast 061 - Dreamforce 2014 Preview

Lon Keller
Posted in: Apps, Business, Customer Experience, Customer Journey, Events, DF14, Dreamforce, Dreamforce 2014, Healthcare, Insights, Marketing, Personas & Segmentation, Salesforce, Technology, User Experience (UX), Wearables, Brand, Audience, Message, Buyer Journey Optimization, Marketing Campaign Attribution, Targeted Marketing Programs

In this Dreamforce 2014 preview, we get you ready to experience your own customer journey, while Craig and Chris preview their upcoming technology breakout sessions.

13 Mar 2014

Sundog: The Podcast 057 - Google Glass Roundtable

Lon Keller
Posted in: Apps, Augmented Reality, Customer Experience, Google, Google Glass, Marketing, Photography, Shooting, Technology, Video, Wearables, Content Development

Here at Sundog, we’re fortunate to have not one, but two Google Glass Explorers! On this episode, our panelists talk about their Glass experience and discuss its marketing and technology possibilities.

30 Nov 2013

Bluetooth 4.0 is quickly becoming your new master key

Rob Burke
Posted in: Apps, Creative Strategy, Customer Experience, Technology, User Experience (UX), Brand, Audience, Message, Buyer Journey Optimization

Keys have been largely unchanged in the past centuries until the last decade with key fobs, NFC chips, and now Bluetooth 4.0 changing the way we unlock our possessions.

28 Nov 2013

Ziosk Revolutionizes the Dining Experience

Shawn Tennyson
Posted in: Apps, Creative Strategy, Customer Experience, Offline Marketing, User Experience (UX), Brand, Audience, Message, Buyer Journey Optimization

Tablet technology is changing the dining experience with interactive promotions and pay-at-the-table service.

15 Nov 2013

A #df13 Session to Help Devs Build Better Hybrid Apps

Danielle Naboulsi
Posted in: Apps, Mobile, Salesforce, Technology, Dreamforce, Dreamforce 2013, Technical Strategy

Find out how you can amp up your apps with sophisticated functionality at Craig Isakson’s Dreamforce session.

20 Apr 2013

Extending Informatica Cloud With a .NET EXE

Terry Luschen
Posted in: Apps, Cloud, Software, Software Development, Software Maintenance, Sundog

Informatica Cloud has great functionality out of the box. Read on for an easy way to extend your integration toolkit while using Informatica Cloud.

28 Mar 2013

10 Ways Google Is Taking Over Your Digital Life

John Schneider
Posted in: Apps, Digital Experience, Google, Integrated Marketing, Internet, Mobile, Social Media, Software, Technology, Targeted Marketing Programs, Technical Strategy

It seems that every time I turn around, Google is introducing something new. How many of these Google products are you using to manage your digital life?