Blog

Brand, Audience, Message

25 Jul 2017

3 Reasons Why Personalized Content Should Be Your Top Priority

Chris Hanson Posted in: Content Strategy, Personalization, Brand, Audience, Message, Content Development

There’s probably a million reasons that brought them to your website, opened your email or clicked on your ad. So why should your content – your sales pitch – vary from person to person? Find out why personalized content is becoming more important than ever.

5 Jun 2017

The 5 Essential Marketing Strategy Tools for Manufacturers

Preston Sternson Posted in: Content Strategy, Customer Journey, Digital Experience, Manufacturing, Marketing Strategy, Personas & Segmentation, Strategy, Brand, Audience, Message, Content Development

If you’re a marketer at a manufacturing company, chances are you’re positioning your company for growth. After all, the global manufacturing economic outlook looks very good.

29 Aug 2016

4 Essentials: How to Engage Your Customers as Individuals

Susanna Oliver Posted in: Customer Experience, Customer Journey, Digital Experience, Strategy, Brand, Audience, Message, Targeted Marketing Programs

Imagine a world with a store stocked just for you. Everything you need is on the shelves. It caters to your styles, favorite colors and lifestyle. Because this store is customized just for you, it isn’t cluttered with stuff you don’t need or stuff you have no interest in, so you can focus on what you need.

15 Aug 2016

B2B Marketing Strategy by 2020: 6 Predictions for Manufacturers

Eric Dukart Posted in: B2B, Customer Journey, Insights, Manufacturing, Marketing, Marketing Automation, partnerDRIVEN, Personas & Segmentation, Revenue Attribution, Strategy, Brand, Audience, Message, Lead Management Strategy, Marketing Campaign Attribution, Targeted Marketing Programs

Four years ago, B2B marketing was in a state of flux. Content marketing was on the rise, but marketers were still trying to convince their bosses that it could work as well as – or better than – traditional marketing at a fraction of the price. Mobile devices were just beginning to be factored into marketing strategy. And no one was quite sure how to measure the results of a successful (or not so successful) marketing campaign in the new media environment.

18 May 2016

Where’s the Brief?

Jena LaPlante Posted in: Brand Strategy, Branding, Creative Strategy, Design, Design Thinking, Digital Experience, Brand, Audience, Message, Targeted Marketing Programs

Everyone loves the iconic “Where’s the BEEF?” commercials from Wendy’s, which became famous in the 1980s. But here is a better question when dealing with your business: "Where's the brief?"

11 May 2016
29 Apr 2016

Why Mood Boards Are Worth the Extra Time

Jena LaPlante Posted in: Brand Strategy, Branding, Creative Strategy, Design, Design Thinking, Digital Experience, Brand, Audience, Message, Targeted Marketing Programs

Mood boards. I love them. You’ll love what they can do. Why? As a graphic designer, using mood boards is one of the best ways for me to find a design direction. But more importantly, they help our clients decide what they are looking for – and articulate what they really want.

2 Mar 2016

What You Need to Know About Facebook’s New “Reactions”: 6 Implications for Brands

Brianne Carlsrud Posted in: Branding, Facebook, Integrated Marketing, Social Media, Brand, Audience, Message, Targeted Marketing Programs

Last week Facebook launched “Reactions,” an extension of the existing “Like” button. Reactions, which include “Like,” “Love,” “Haha,” “Wow,” “Sad” and “Angry” – allow a user to quickly respond to a Facebook post with a wide variety of options. For instance, instead of "Liking" a sad status update, now users can respond with a sentiment that feels a little more appropriate.

15 Feb 2016

Journey Maps 101: Telling a Story

Dave Jones Posted in: Customer Journey, Marketing, Personas & Segmentation, Storytelling, Strategy, Brand, Audience, Message, Targeted Marketing Programs

Customer journeys are the hot trend in marketing – for good reason. Journey maps can outline everything from specific touchpoints to the people and technologies needed to support those interactions. The best journey mapping activities also try to account for customer actions and attitudes.

4 Feb 2016

Connecting with B2B Buyers: Where to Start?

Brent Teiken Posted in: B2B, Brand Strategy, Customer Experience, Marketing, Strategy, Brand, Audience, Message

Earlier this year, Ad Age published an article entitled “Seven B-to-B Marketing Trends That Will Shape 2015.” In the article, Adam Kleinberg, CEO of Traction, said, "We need to realize that B-to-B customers are people. They go home and watch American Idol and they sit in traffic on the way to work. They have the same humanity and cultural insights you see in consumer work.”