18 May

Where’s the Brief?

Jena LaPlante
Posted in: Digital Experience, Creative Strategy, Brand Strategy, Branding, Design, Design Thinking

Everyone loves the iconic “Where’s the BEEF?” commercials from Wendy’s, which became famous in the 1980s. But here is a better question when dealing with your business: "Where's the brief?"

29 Apr

Why Mood Boards Are Worth the Extra Time

Jena LaPlante
Posted in: Digital Experience, Creative Strategy, Brand Strategy, Branding, Design, Design Thinking

Mood boards. I love them. You’ll love what they can do.Why? As a graphic designer, using mood boards is one of the best ways for me to find a design direction. But more importantly, they help our clients decide what they are looking for – and articulate what they really want.

2 Mar

What You Need to Know About Facebook’s New “Reactions”: 6 Implications for Brands

Brianne Carlsrud
Posted in: Integrated Marketing, Social Media, Branding, Facebook

Last week Facebook launched “Reactions,” an extension of the existing “Like” button. Reactions, which include “Like,” “Love,” “Haha,” “Wow,” “Sad” and “Angry” – allow a user to quickly respond to a Facebook post with a wide variety of options. For instance, instead of "Liking" a sad status update, now users can respond with a sentiment that feels a little more appropriate.

11 Jan

6 Easy Tips for Writing Better Blogs

Jen Thompson
Posted in: Digital Experience, Content Strategy, Blogging, Branding, Writing

You did your research. You spent hours writing a new blog. You carefully checked for typos. You hit the “publish” button. And then ... nothing.

18 Dec

Your Logo Isn’t Your Brand: 3 Tips for Crafting Your Brand Voice

Jena LaPlante
Posted in: Digital Experience, Content Strategy, Creative Strategy, Branding, Writing

What is a brand voice? It’s your personality. Just like you or me, your brand will have traits that can be easily identified and recognized by your customers.