18 May 2016

Where’s the Brief?

Jena LaPlante
Posted in: Brand Strategy, Branding, Creative Strategy, Design, Design Thinking, Digital Experience, Brand, Audience, Message, Targeted Marketing Programs

Everyone loves the iconic “Where’s the BEEF?” commercials from Wendy’s, which became famous in the 1980s. But here is a better question when dealing with your business: "Where's the brief?"

29 Apr 2016

Why Mood Boards Are Worth the Extra Time

Jena LaPlante
Posted in: Brand Strategy, Branding, Creative Strategy, Design, Design Thinking, Digital Experience, Brand, Audience, Message, Targeted Marketing Programs

Mood boards. I love them. You’ll love what they can do.Why? As a graphic designer, using mood boards is one of the best ways for me to find a design direction. But more importantly, they help our clients decide what they are looking for – and articulate what they really want.

2 Mar 2016

What You Need to Know About Facebook’s New “Reactions”: 6 Implications for Brands

Brianne Carlsrud
Posted in: Branding, Facebook, Integrated Marketing, Social Media, Brand, Audience, Message, Targeted Marketing Programs

Last week Facebook launched “Reactions,” an extension of the existing “Like” button. Reactions, which include “Like,” “Love,” “Haha,” “Wow,” “Sad” and “Angry” – allow a user to quickly respond to a Facebook post with a wide variety of options. For instance, instead of "Liking" a sad status update, now users can respond with a sentiment that feels a little more appropriate.

11 Jan 2016

6 Easy Tips for Writing Better Blogs

Jen Thompson
Posted in: Blogging, Branding, Content Strategy, Digital Experience, Writing, Brand, Audience, Message, Targeted Marketing Programs

You did your research. You spent hours writing a new blog. You carefully checked for typos. You hit the “publish” button. And then ... nothing.

18 Dec 2015

Your Logo Isn’t Your Brand: 3 Tips for Crafting Your Brand Voice

Jena LaPlante
Posted in: Branding, Content Strategy, Creative Strategy, Digital Experience, Writing, Brand, Audience, Message, Targeted Marketing Programs

What is a brand voice? It’s your personality. Just like you or me, your brand will have traits that can be easily identified and recognized by your customers.