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Business

30 Aug 2018

How to Prioritize Challenges When Everything is #1

Heidi Haaven Posted in: Business, Consulting, Leadership, Project Management, Strategy

When it comes to business challenges, especially large and complex ones, you need clearly defined priorities and a timeline that you can actually stick to. Easier said than done, right? There are bound to be a lot of opinions from different areas of your company, not to mention plenty of unexpected dependencies and surprises along the way.

25 Apr 2018

How a Vision Map Can Align Your Business Units

Bobbiann Froemke Posted in: Business, Leadership, Manufacturing, Strategy, Partner Management Strategy

Different stakeholders. Different business units. Different processes. All of those factors can make it difficult to define business priorities, align common goals and demonstrate the value of changes. One key to alignment is mapping a vision.

19 Apr 2018

How to Align Your Stakeholders

Trina Isakson Posted in: B2B, Business, Consulting, Customer Experience, Marketing Strategy, Project Management

You’re in a meeting presenting to your stakeholders, what you thought, was a perfectly formulated delivery plan, when you’re faced with one of these dreaded statements: “Where did you get…?” “Why did/didn’t you…?” “I don’t remember…” “This isn’t correct.” You quickly realize your stakeholders are not all in agreement and any changes could have a real impact to your project. Now, it’s important to get their concerns captured correctly and ensure agreement before moving forward.

7 Nov 2016

CRM Systems: Strategy for Success

Matthew McGarry Posted in: Business, Business Requirements, CRM, Customer Experience, Marketing

Multiple divisions of your business interact and collaborate to develop these strategies. But C-suite executives typically lead the way. If you’re one of these executives – whether it’s a Director in Marketing, Technology, Media Strategy, Program Management or Operations – you craft the vision and have an integral role in building your organization’s brand and promoting your products/services. And Customer Relationship Management (CRM) solutions can play a key part in bringing those strategies to life.

11 May 2016
5 Jan 2016

4 Benchmarks of the Best Organizations

Amanda Nygaard Posted in: Business, Communications, Culture, Leadership

Here at Sundog, we are always striving to be the company our clients love to work with and our team members want to work for. It’s a big goal, right? It’s also an important one. How can we all work to be the best – and constantly keep improving?

28 Dec 2015

What’s the Real Secret to Company Culture?

Amanda Nygaard Posted in: Business, Culture, Leadership, Sundog

Culture can make or break a company. It affects how our employees feel about coming to work. But it also influences their interactions with clients, partners, co-workers, potential customers and the community.

29 May 2015

Center Around Your Customer: Content Is Courtship

Jason Jacobson Posted in: Advertising, Business, Content Strategy, Creative Strategy, Customer Experience, Digital Experience, Insights, Marketing, Social Listening, Brand, Audience, Message, Buyer Journey Optimization, Marketing Campaign Attribution, Targeted Marketing Programs

And there are plenty of fish in the sea. The good news? There are more prospects than ever (about 7 billion, give or take). The bad news? There are more competitors than ever, too.

The old days of marketing were based on scarcity. When there were only a handful of products or services in a category, all you had to do was get more attention than your competitors.

Today the tables have turned. It takes more than being flashy to generate business – and that’s a good thing. Instead of just trying to be the hottest product on the block, marketing means getting to know your customers and catering to their wants and needs. What was once superficial advertising has transformed into genuine business-to-buyer relationships, based on mutual benefit.

Think of it like dating – you are trying to woo prospects and then turn a one-time customer into a life-long relationship. The key to creating that kind of loyalty? Content. The messages you choose, the channels you use and the timeliness of delivery play a pivotal role in attracting and retaining customers. In short, content is courtship.

27 May 2015

How to Find the Right Partner for Data Integration

Terry Luschen Posted in: Business, CRM, Data Integration, Internet, Partners, Technology, Technology Platforms, Technical Enablement, Technical Strategy

Choices can make us all feel like Goldilocks. One option is too big, another option is too small. Data integration can feel the same way. It’s hard to know what’s “just right” for your organization.

Wait – what exactly is data integration? It’s the combination of technical and business processes used to combine data from different sources into meaningful, valuable information. And it starts by defining where your data is coming from. Is the data in an existing database, spreadsheets or your CRM system? Are you picking the right data that is valuable enough to spend money moving it between systems? Which processes will get the job done?

There are a lot of questions involved.

21 May 2015

Facebook Creeping for Business: Shortcuts for Competitive Analysis

Jason Jacobson Posted in: Business, Integrated Marketing, Marketing, Online Marketing, Social Media, Strategy, Brand, Audience, Message, Targeted Marketing Programs

Disclaimer: Thorough research into your competitors is important, even crucial to your success. Ultimately, you get what you pay for. Finding a partner with the tools and experience to sift through mounds of data, collect the right intel and analyze your adversaries gives you the best chance to “zag” against their “zig.”

Still, there are instances where timelines and resources aren’t available to adequately assess your competitors. Use these tips when you’re in a pinch to understand how your competition is attracting and retaining customers.