Multiple divisions of your business interact and collaborate to develop these strategies. But C-suite executives typically lead the way. If you’re one of these executives – whether it’s a Director in Marketing, Technology, Media Strategy, Program Management or Operations – you craft the vision and have an integral role in building your organization’s brand and promoting your products/services. And Customer Relationship Management (CRM) solutions can play a key part in bringing those strategies to life.
Quality Assurance (QA) and User Acceptance Testing (UAT) are sometimes underestimated in the importance of a project. Not to mention, they can be mistakenly left until the end of the project lifecycle. But both are imperative to success. So what’s the difference between them, and when should they take place?