Blog

Buyer Journey Optimization

14 Aug 2017

3 Fundamentals for Your Go-to-Market (GTM) Strategy:  What Manufacturers Need to Know

Megan Glasow Posted in: B2B, Customer Journey, Go-to-Market Strategy, Manufacturing, Buyer Journey Optimization

A manufacturing revolution is here. It’s disrupting the value chain, from product innovation to customer loyalty. And many are calling it the next Industrial Revolution - one filled with not just technology, but with smarter technology.

13 Jun 2016

What 3 Restaurants Do Right (and Wrong) with Their Email Marketing

Sarah Mayfield Posted in: Digital Experience, Digital Marketing, Email Marketing, Integrated Marketing, Marketing Automation, User Experience (UX), Buyer Journey Optimization, Lead Management Strategy, Targeted Marketing Programs

Yesterday I came across an interesting article called “Email Showdown: Starbucks vs. Dunkin’ Donuts.” The article’s author, McKenzie Van Meter, signed up for promotional emails from both coffee companies and compared their effectiveness.

11 May 2016
15 Dec 2015

4 Reasons You Shouldn’t Ignore Bing & Yahoo in Your SEO Campaigns

Ben Sailer Posted in: Bing, Digital Marketing, Google, Integrated Marketing, Search Engine Marketing, SEM, SEO, Yahoo, Buyer Journey Optimization, Targeted Marketing Programs

When it comes to search engine optimization, Bing and Yahoo are often left out of the conversation. Why? Well, Google dominates the industry so heavily that it’s nearly synonymous with the term “SEO” itself.

9 Dec 2015

Social Media Analytics: 4 Keys to Getting Started

Brianne Carlsrud Posted in: Data Analytics, Facebook, Google, Insights, Integrated Marketing, Social Listening, Social Media, Buyer Journey Optimization, Marketing Campaign Attribution, Targeted Marketing Programs

There are now more than 3.1 billion global active Internet users, which is almost half of the world’s population. And when it comes to social media, there are more than 2.2 billion active users, including 4.5 billion likes on Facebook, 500 million tweets, and 70 million photos and videos uploaded to Instagram daily.

8 Dec 2015

5 Ways Social Media Impacts SEO

Ben Sailer Posted in: Content Strategy, Digital Experience, Digital Marketing, Google, Integrated Marketing, Search Engine Marketing, SEM, SEO, Social Media, Buyer Journey Optimization, Targeted Marketing Programs

It’s important to maintain an active social media presence as part of your overall marketing plan. But much remains unclear around how social media can influence search engine rankings.

4 Dec 2015

6 Simple SEO Keyword Research Tactics

Ben Sailer Posted in: Competitive Analysis, Digital Marketing, Google, Integrated Marketing, Keywords, Search Engine Marketing, SEM, SEO, Strategy, Brand, Audience, Message, Buyer Journey Optimization, Targeted Marketing Programs

It’s common knowledge for experienced digital marketers: any strong search engine optimization or content marketing campaign starts with proper keyword research. But if you’re just getting started with SEO or creating content for your company, it can be easier said than done.

3 Dec 2015

Inside the Mind of a Data Analyst: 3 Tips to Transform Analytics into Insights

Brianne Carlsrud Posted in: Data Analytics, Data Visualization, Insights, Web Analytics, Buyer Journey Optimization, Marketing Campaign Attribution, Marketing Data Transformation

Many companies realize that getting the most value from their data requires experienced analysts. However, few master the art of interpreting data and telling a meaningful story that allows others to understand the “why” behind the numbers.

2 Dec 2015

How to Avoid Common Local SEO Pitfalls

Ben Sailer Posted in: Digital Marketing, Google, Integrated Marketing, Moz, Search Engine Marketing, SEM, SEO, Buyer Journey Optimization, Targeted Marketing Programs

The world of SEO is fraught with perilous pitfalls. Fortunately, you don’t have to travel alone. Use this guide to make sure you avoid common mishaps that can sink websites in Search Engine Results Pages (SERPs).

30 Nov 2015

8 Tips for Strong YouTube SEO

Ben Sailer Posted in: Digital Marketing, Integrated Marketing, Search Engine Marketing, SEM, SEO, Video, YouTube, Buyer Journey Optimization, Content Development, Targeted Marketing Programs

YouTube is inarguably the web’s most dominant force in online video. But did you also know that YouTube is considered the world’s second-largest search engine?