Blog

Campaign Management

18 Apr 2016

The Secret to Lead Nurturing Success

Matthew McGarry Posted in: Campaign Management, Demand Generation, Lead Nurturing, Marketing Automation, Scoring, Lead Management Strategy, Targeted Marketing Programs

New to lead nurturing? That’s ok. Your first step is defining the lead generation, scoring and routing process. Trust me – it’s worth it. By automating lead scoring and routing, your organization will be able to deliver better lead data to your sales team – and get better results.

29 Jul 2015

What You Need To Know About Marketing Automation

Sarah Mayfield Posted in: Campaign Management, Digital Marketing, Email Marketing, Integrated Marketing, Lead Nurturing, Lead Routing, Marketing Automation, Scoring, Lead Management Strategy, Targeted Marketing Programs

One-to-one. Click-to-click. You understand the importance of creating positive interactions with your customers. But in today’s digital world, those interactions go way beyond face-to-face conversations.