New to lead nurturing? That’s ok. Your first step is defining the lead generation, scoring and routing process. Trust me – it’s worth it. By automating lead scoring and routing, your organization will be able to deliver better lead data to your sales team – and get better results.
Sarah Mayfield Posted in: Campaign Management, Digital Marketing, Email Marketing, Integrated Marketing, Lead Nurturing, Lead Routing, Marketing Automation, Scoring, Lead Management Strategy, Targeted Marketing Programs
One-to-one. Click-to-click. You understand the importance of creating positive interactions with your customers. But in today’s digital world, those interactions go way beyond face-to-face conversations.