Blog

Content Development

25 Jul 2017

3 Reasons Why Personalized Content Should Be Your Top Priority

Chris Hanson Posted in: Content Strategy, Personalization, Brand, Audience, Message, Content Development

There’s probably a million reasons that brought them to your website, opened your email or clicked on your ad. So why should your content – your sales pitch – vary from person to person? Find out why personalized content is becoming more important than ever.

5 Jun 2017

The 5 Essential Marketing Strategy Tools for Manufacturers

Preston Sternson Posted in: Content Strategy, Customer Journey, Digital Experience, Manufacturing, Marketing Strategy, Personas & Segmentation, Strategy, Brand, Audience, Message, Content Development

If you’re a marketer at a manufacturing company, chances are you’re positioning your company for growth. After all, the global manufacturing economic outlook looks very good.

26 Apr 2016

Making Mass Media Work for You: The 4 Biggest Factors for Your Media Budget

Ashley Nowacki Posted in: Digital Marketing, Integrated Marketing, Mass Media, Media Strategy, Content Development, Targeted Marketing Programs

In today's fast-paced digital world, consumers are inundated constantly with marketing messages vying for their attention. As a result, your job is much more challenging. Reaching the right person with the right message at the right time is no easy task.

30 Nov 2015

8 Tips for Strong YouTube SEO

Ben Sailer Posted in: Digital Marketing, Integrated Marketing, Search Engine Marketing, SEM, SEO, Video, YouTube, Buyer Journey Optimization, Content Development, Targeted Marketing Programs

YouTube is inarguably the web’s most dominant force in online video. But did you also know that YouTube is considered the world’s second-largest search engine?

13 Aug 2015

5 Secrets to Digital Marketing Success

Renee Cook Posted in: Content Strategy, Data Integration, Digital Experience, Digital Marketing, Email Marketing, Insights, Integrated Marketing, Integration, Marketing, Mass Media, Media Strategy, Online Marketing, SEO, Social Media, Web Analytics, Buyer Journey Optimization, Content Development, Marketing Campaign Attribution, Targeted Marketing Programs, Technical Enablement

First, let’s define what digital marketing really means. “Digital marketing” is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to convert leads into customers.

30 Jun 2015

5 Reasons to Add Video to Your Marketing Mix

Tiffanie Honeyman Posted in: Digital Marketing, Integrated Marketing, Marketing, Online Marketing, Storytelling, Video, Video Production, Videography, Content Development, Targeted Marketing Programs

If you were given no more than a tenth of a second to make an impression on a customer or prospect, would you able to make a good impression?

According to Princeton psychologists, that’s how long it takes to form a first impression. And on top of that, researchers estimate consumers see over 300 ads per day and are becoming blind to banner ads. So how can a marketer break through?

25 May 2015

YOUR SECRET WEAPON IN THE CUSTOMER JOURNEY: DIGITAL MEDIA

Tiffanie Honeyman Posted in: Customer Experience, Customer Journey, Digital Marketing, Insights, Integrated Marketing, Marketing, Mass Media, Media Strategy, Personas & Segmentation, Strategy, Brand, Audience, Message, Content Development, Marketing Campaign Attribution, Targeted Marketing Programs

Ah, the “Age of the Customer”… where contemporary marketing strategies begin and end with the buyer’s point of view. Today brands are judged with higher expectations than ever before, and with most customer experiences happening online, digital media is a big part of the equation.

The good news? You can gain incredible visibility into your customers’ interests, and more importantly, what drives those interests. You can see the entire customer journey, inside and out.

30 Apr 2015

Beyond Words: Using the Power of Video to Make Your Message Clear

Jon Lundwall Posted in: Digital Marketing, Integrated Marketing, Post-Production, Shooting, Storytelling, Video, Video Production, Writing, Content Development, Targeted Marketing Programs

We’ve all encountered that moment. Someone misunderstood your email, your note, or maybe even your text message. It wasn’t because of the words you wrote. It was their interpretation of how you were saying it. While those situations can often be worked out and the tension can be eased, it may take time and careful explanation to resolve the misunderstanding.

Now take a moment to think about the voice of your brand. What is it saying?

17 Apr 2015

5 Tips: Holistic Approach to Paid Media

Tiffanie Honeyman Posted in: Advertising, Communications, Integrated Marketing, Mass Media, Media Strategy, Social Media, Content Development, Targeted Marketing Programs

Media has become fragmented and complex. But the good news? That actually can work in your favor.

Long gone are the days of pouring marketing dollars over masses of unsegmented audiences and budget waste. Because there’s a simple truth: marketers no longer drive the buying process. Consumers do. Say hello to marketing efficiency and giving consumers the reins. Your customers decide what they want to buy and detest irrelevant ads that get in the way.

So how do you effectively market online – at the right time and place?

7 May 2014

7 Tips from Stillmotion on how to be the best assistant on set

Rob Burke Posted in: Creative Strategy, Shooting, Video, Video Production, Videography, Brand, Audience, Message, Content Development

One of the biggest lessons I learned from my dad growing up was to always be a step ahead of whomever you’re assisting. “Knowing what screw driver, wrench, or tool I need before I need it is your job” he said. I believe this one lesson can change your future in your workplace and make you stand out from the crowd.