+Content Strategy

10 Aug

3 Ways to Create Engaging Content for Instagram

Brianne Carlsrud
Posted in: Digital Experience, Content Strategy, Integrated Marketing, Social Media, Facebook, Instagram, Salesforce, Twitter

Instagram officially launched in 2010 and had one million users just two months after its launch. Currently, the social network has 500 million users and keeps on growing. (To put that growth into perspective, Twitter, which launched in 2006, only has around 320 million users).

3 Aug

Social Media & 2016 Olympics: What You Need to Know

Brianne Carlsrud
Posted in: Digital Experience, Content Strategy, Integrated Marketing, Media Strategy, Social Media

The Olympic Games return this summer in Rio de Janeiro from August 5-21, 2016.

11 Jan

6 Easy Tips for Writing Better Blogs

Jen Thompson
Posted in: Digital Experience, Content Strategy, Blogging, Branding, Writing

You did your research. You spent hours writing a new blog. You carefully checked for typos. You hit the “publish” button. And then ... nothing.

29 Dec

5 Quick Ways to Write Better Blog Headlines

Jen Thompson
Posted in: Digital Experience, Content Strategy, Integrated Marketing, Digital Marketing, Social Media, Blogging, Writing

Blogs can be a powerful part of your content strategy. That is, if people actually read them. So how do you capture your readers’ attention in the first place?

18 Dec

Your Logo Isn’t Your Brand: 3 Tips for Crafting Your Brand Voice

Jena LaPlante
Posted in: Digital Experience, Content Strategy, Creative Strategy, Branding, Writing

What is a brand voice? It’s your personality. Just like you or me, your brand will have traits that can be easily identified and recognized by your customers.