10 Aug 2016

3 Ways to Create Engaging Content for Instagram

Brianne Carlsrud
Posted in: Digital Experience, Content Strategy, Facebook, Instagram, Integrated Marketing, Social Media, Salesforce, Twitter, Targeted Marketing Programs

Instagram officially launched in 2010 and had one million users just two months after its launch. Currently, the social network has 500 million users and keeps on growing. (To put that growth into perspective, Twitter, which launched in 2006, only has around 320 million users).

3 Aug 2016

Social Media & 2016 Olympics: What You Need to Know

Brianne Carlsrud
Posted in: Digital Experience, Content Strategy, Integrated Marketing, Media Strategy, Social Media, Targeted Marketing Programs

The Olympic Games return this summer in Rio de Janeiro from August 5-21, 2016.

11 Jan 2016

6 Easy Tips for Writing Better Blogs

Jen Thompson
Posted in: Blogging, Branding, Digital Experience, Content Strategy, Writing, Brand, Audience, Message, Targeted Marketing Programs

You did your research. You spent hours writing a new blog. You carefully checked for typos. You hit the “publish” button. And then ... nothing.

29 Dec 2015

5 Quick Ways to Write Better Blog Headlines

Jen Thompson
Posted in: Blogging, Digital Experience, Content Strategy, Integrated Marketing, Digital Marketing, Social Media, Writing, Targeted Marketing Programs

Blogs can be a powerful part of your content strategy. That is, if people actually read them. So how do you capture your readers’ attention in the first place?

18 Dec 2015

Your Logo Isn’t Your Brand: 3 Tips for Crafting Your Brand Voice

Jena LaPlante
Posted in: Branding, Digital Experience, Content Strategy, Creative Strategy, Writing, Brand, Audience, Message, Targeted Marketing Programs

What is a brand voice? It’s your personality. Just like you or me, your brand will have traits that can be easily identified and recognized by your customers.