Sometimes it can be a challenge to create win-win solutions with your organization and your customers. On one hand, your goal is to increase market share and leads with limited resources. On the other, your customers expect personalized experiences, which requires more time and resources - and that can be costly without the right automation tools.
There’s probably a million reasons that brought them to your website, opened your email or clicked on your ad. So why should your content – your sales pitch – vary from person to person? Find out why personalized content is becoming more important than ever.
If you’re a marketer at a manufacturing company, chances are you’re positioning your company for growth. After all, the global manufacturing economic outlook looks very good.
Instagram officially launched in 2010 and had one million users just two months after its launch. Currently, the social network has 500 million users and keeps on growing. (To put that growth into perspective, Twitter, which launched in 2006, only has around 320 million users).
You did your research. You spent hours writing a new blog. You carefully checked for typos. You hit the “publish” button. And then ... nothing.
Blogs can be a powerful part of your content strategy. That is, if people actually read them. So how do you capture your readers’ attention in the first place?
What is a brand voice? It’s your personality. Just like you or me, your brand will have traits that can be easily identified and recognized by your customers.
Ben Sailer Posted in: Content Strategy, Digital Experience, Digital Marketing, Google, Integrated Marketing, Search Engine Marketing, SEM, SEO, Social Media, Buyer Journey Optimization, Targeted Marketing Programs
It’s important to maintain an active social media presence as part of your overall marketing plan. But much remains unclear around how social media can influence search engine rankings.
Ben Sailer Posted in: Bing, Content Strategy, Digital Experience, Digital Marketing, Google, Integrated Marketing, Search Engine Marketing, SEM, SEO, Yahoo, Buyer Journey Optimization, Targeted Marketing Programs
Despite some reports to the contrary, search engine optimization (SEO) is alive and well in 2015. In fact, if you run a brick-and-mortar business with one or more physical storefronts, or one that offers products or services within a local area, then proactive SEO is more important than ever for staying ahead of your competition.