25 Jul 2017

3 Reasons Why Personalized Content Should Be Your Top Priority

Chris Hanson
Posted in: Content Strategy, Personalization, Brand, Audience, Message, Content Development

There’s probably a million reasons that brought them to your website, opened your email or clicked on your ad. So why should your content – your sales pitch – vary from person to person? Find out why personalized content is becoming more important than ever.

5 Jun 2017

The 5 Essential Marketing Strategy Tools for Manufacturers

Preston Sternson
Posted in: Content Strategy, Customer Journey, Digital Experience, Manufacturing, Marketing Strategy, Personas & Segmentation, Strategy, Brand, Audience, Message, Content Development

If you’re a marketer at a manufacturing company, chances are you’re positioning your company for growth. After all, the global manufacturing economic outlook looks very good.

10 Aug 2016

3 Ways to Create Engaging Content for Instagram

Brianne Carlsrud
Posted in: Content Strategy, Digital Experience, Facebook, Instagram, Integrated Marketing, Salesforce, Social Media, Twitter, Targeted Marketing Programs

Instagram officially launched in 2010 and had one million users just two months after its launch. Currently, the social network has 500 million users and keeps on growing. (To put that growth into perspective, Twitter, which launched in 2006, only has around 320 million users).

3 Aug 2016

Social Media & 2016 Olympics: What You Need to Know

Brianne Carlsrud
Posted in: Content Strategy, Digital Experience, Integrated Marketing, Media Strategy, Social Media, Targeted Marketing Programs

The Olympic Games return this summer in Rio de Janeiro from August 5-21, 2016.

11 Jan 2016

6 Easy Tips for Writing Better Blogs

Jen Thompson
Posted in: Blogging, Branding, Content Strategy, Digital Experience, Writing, Brand, Audience, Message, Targeted Marketing Programs

You did your research. You spent hours writing a new blog. You carefully checked for typos. You hit the “publish” button. And then ... nothing.

29 Dec 2015

5 Quick Ways to Write Better Blog Headlines

Jen Thompson
Posted in: Blogging, Content Strategy, Digital Experience, Digital Marketing, Integrated Marketing, Social Media, Writing, Targeted Marketing Programs

Blogs can be a powerful part of your content strategy. That is, if people actually read them. So how do you capture your readers’ attention in the first place?

18 Dec 2015

Your Logo Isn’t Your Brand: 3 Tips for Crafting Your Brand Voice

Jena LaPlante
Posted in: Branding, Content Strategy, Creative Strategy, Digital Experience, Writing, Brand, Audience, Message, Targeted Marketing Programs

What is a brand voice? It’s your personality. Just like you or me, your brand will have traits that can be easily identified and recognized by your customers.

8 Dec 2015

5 Ways Social Media Impacts SEO

Ben Sailer
Posted in: Content Strategy, Digital Experience, Digital Marketing, Google, Integrated Marketing, Search Engine Marketing, SEM, SEO, Social Media, Buyer Journey Optimization, Targeted Marketing Programs

It’s important to maintain an active social media presence as part of your overall marketing plan. But much remains unclear around how social media can influence search engine rankings.

27 Oct 2015

Winning at Local SEO

Ben Sailer
Posted in: Bing, Content Strategy, Digital Experience, Digital Marketing, Google, Integrated Marketing, Search Engine Marketing, SEM, SEO, Yahoo, Buyer Journey Optimization, Targeted Marketing Programs

Despite some reports to the contrary, search engine optimization (SEO) is alive and well in 2015. In fact, if you run a brick-and-mortar business with one or more physical storefronts, or one that offers products or services within a local area, then proactive SEO is more important than ever for staying ahead of your competition.

22 Oct 2015

3 Basics of On-Page SEO Optimization

Ben Sailer
Posted in: Content Strategy, Digital Experience, Digital Marketing, Integrated Marketing, Search Engine Marketing, SEM, SEO, Buyer Journey Optimization, Targeted Marketing Programs

Whether you’re creating content for webpages or blog posts, it’s important to follow basic on-page SEO best practices. If you can get the fundamentals right from the beginning, you can prevent greater headaches later on. Not to mention, you’ll ensure that your killer content finds the audience it deserves. Here’s how to get started.