18 May

Where’s the Brief?

Jena LaPlante
Posted in: Digital Experience, Creative Strategy, Brand Strategy, Branding, Design, Design Thinking

Everyone loves the iconic “Where’s the BEEF?” commercials from Wendy’s, which became famous in the 1980s. But here is a better question when dealing with your business: "Where's the brief?"

29 Apr

Why Mood Boards Are Worth the Extra Time

Jena LaPlante
Posted in: Digital Experience, Creative Strategy, Brand Strategy, Branding, Design, Design Thinking

Mood boards. I love them. You’ll love what they can do.Why? As a graphic designer, using mood boards is one of the best ways for me to find a design direction. But more importantly, they help our clients decide what they are looking for – and articulate what they really want.

18 Dec

Your Logo Isn’t Your Brand: 3 Tips for Crafting Your Brand Voice

Jena LaPlante
Posted in: Digital Experience, Content Strategy, Creative Strategy, Branding, Writing

What is a brand voice? It’s your personality. Just like you or me, your brand will have traits that can be easily identified and recognized by your customers.

7 Dec

Risk Aversion & Rotten Tomatoes

Jason Jacobson
Posted in: Digital Experience, Creative Strategy, Integrated Marketing, Digital Marketing, Customer Experience

I'm a consumer in the Digital Age, which means I peruse popular opinion before I make a lot of purchases. Today was no exception.

24 Sep

Sundog: The Podcast 065 - Design Thinking

Lon Keller
Posted in: Digital Experience, Creative Strategy, Mobile, User Experience (UX), Web, Advertising, Branding, Design, Design Thinking, Graphic Design, Usability

Good design is more than just pretty pictures. There is a serious thought process and purpose behind every great design. On this episode, we've gathered all of our Sundog designers in one room to discuss design thinking; a creative, problem-solving process which helps people design meaningful solutions.