18 May 2016

Where’s the Brief?

Jena LaPlante
Posted in: Brand Strategy, Branding, Design, Design Thinking, Digital Experience, Creative Strategy, Brand, Audience, Message, Targeted Marketing Programs

Everyone loves the iconic “Where’s the BEEF?” commercials from Wendy’s, which became famous in the 1980s. But here is a better question when dealing with your business: "Where's the brief?"

29 Apr 2016

Why Mood Boards Are Worth the Extra Time

Jena LaPlante
Posted in: Brand Strategy, Branding, Design, Design Thinking, Digital Experience, Creative Strategy, Brand, Audience, Message, Targeted Marketing Programs

Mood boards. I love them. You’ll love what they can do.Why? As a graphic designer, using mood boards is one of the best ways for me to find a design direction. But more importantly, they help our clients decide what they are looking for – and articulate what they really want.

18 Dec 2015

Your Logo Isn’t Your Brand: 3 Tips for Crafting Your Brand Voice

Jena LaPlante
Posted in: Branding, Digital Experience, Content Strategy, Creative Strategy, Writing, Brand, Audience, Message, Targeted Marketing Programs

What is a brand voice? It’s your personality. Just like you or me, your brand will have traits that can be easily identified and recognized by your customers.

7 Dec 2015

Risk Aversion & Rotten Tomatoes

Jason Jacobson
Posted in: Customer Experience, Digital Experience, Creative Strategy, Integrated Marketing, Digital Marketing, Brand, Audience, Message, Targeted Marketing Programs

I'm a consumer in the Digital Age, which means I peruse popular opinion before I make a lot of purchases. Today was no exception.

24 Sep 2015

Sundog: The Podcast 065 - Design Thinking

Lon Keller
Posted in: Advertising, Branding, Design, Design Thinking, Digital Experience, Creative Strategy, Mobile, User Experience (UX), Web, Graphic Design, Usability, Brand, Audience, Message, Buyer Journey Optimization, Targeted Marketing Programs, Technical Strategy

Good design is more than just pretty pictures. There is a serious thought process and purpose behind every great design. On this episode, we've gathered all of our Sundog designers in one room to discuss design thinking; a creative, problem-solving process which helps people design meaningful solutions.