18 May 2016

Where’s the Brief?

Jena LaPlante
Posted in: Brand Strategy, Branding, Creative Strategy, Design, Design Thinking, Digital Experience, Brand, Audience, Message, Targeted Marketing Programs

Everyone loves the iconic “Where’s the BEEF?” commercials from Wendy’s, which became famous in the 1980s. But here is a better question when dealing with your business: "Where's the brief?"

29 Apr 2016

Why Mood Boards Are Worth the Extra Time

Jena LaPlante
Posted in: Brand Strategy, Branding, Creative Strategy, Design, Design Thinking, Digital Experience, Brand, Audience, Message, Targeted Marketing Programs

Mood boards. I love them. You’ll love what they can do. Why? As a graphic designer, using mood boards is one of the best ways for me to find a design direction. But more importantly, they help our clients decide what they are looking for – and articulate what they really want.

18 Dec 2015

Your Logo Isn’t Your Brand: 3 Tips for Crafting Your Brand Voice

Jena LaPlante
Posted in: Branding, Content Strategy, Creative Strategy, Digital Experience, Writing, Brand, Audience, Message, Targeted Marketing Programs

What is a brand voice? It’s your personality. Just like you or me, your brand will have traits that can be easily identified and recognized by your customers.

7 Dec 2015

Risk Aversion & Rotten Tomatoes

Jason Jacobson
Posted in: Creative Strategy, Customer Experience, Digital Experience, Digital Marketing, Integrated Marketing, Brand, Audience, Message, Targeted Marketing Programs

I'm a consumer in the Digital Age, which means I peruse popular opinion before I make a lot of purchases. Today was no exception.

24 Sep 2015

Sundog: The Podcast 065 - Design Thinking

Lon Keller
Posted in: Advertising, Branding, Creative Strategy, Design, Design Thinking, Digital Experience, Graphic Design, Mobile, Usability, User Experience (UX), Web, Brand, Audience, Message, Buyer Journey Optimization, Targeted Marketing Programs, Technical Strategy

Good design is more than just pretty pictures. There is a serious thought process and purpose behind every great design. On this episode, we've gathered all of our Sundog designers in one room to discuss design thinking; a creative, problem-solving process which helps people design meaningful solutions.

16 Sep 2015

Sorry, Kids: Your Logo Isn’t Your Brand

Jena LaPlante
Posted in: Branding, Creative Strategy, Customer Research, Digital Experience, Graphic Design, Strategy, Brand, Audience, Message, Targeted Marketing Programs

So many clients ask for a logo, and then think, “Great, I’m done! Here is my brand.” Not to be the bearer of bad news, but actually, no. Your logo isn’t your brand. Of course, it’s one aspect of it, but it’s really not the most important part.

20 Aug 2015

How (and Why) to Create a Message Matrix

Dean Froslie
Posted in: Creative Strategy, Digital Experience, Marketing, Brand, Audience, Message, Targeted Marketing Programs

You diligently watch for logo misuse. You obsess over capitalization. You fret over color standards. You ensure everyone has the latest document templates, fonts and design elements (and you crack down on the offenders). Why, then, do we often overlook messaging in our quest for standards and consistency?

29 May 2015

Center Around Your Customer: Content Is Courtship

Jason Jacobson
Posted in: Advertising, Business, Content Strategy, Creative Strategy, Customer Experience, Digital Experience, Insights, Marketing, Social Listening, Brand, Audience, Message, Buyer Journey Optimization, Marketing Campaign Attribution, Targeted Marketing Programs

And there are plenty of fish in the sea. The good news? There are more prospects than ever (about 7 billion, give or take). The bad news? There are more competitors than ever, too.

The old days of marketing were based on scarcity. When there were only a handful of products or services in a category, all you had to do was get more attention than your competitors.

Today the tables have turned. It takes more than being flashy to generate business – and that’s a good thing. Instead of just trying to be the hottest product on the block, marketing means getting to know your customers and catering to their wants and needs. What was once superficial advertising has transformed into genuine business-to-buyer relationships, based on mutual benefit.

Think of it like dating – you are trying to woo prospects and then turn a one-time customer into a life-long relationship. The key to creating that kind of loyalty? Content. The messages you choose, the channels you use and the timeliness of delivery play a pivotal role in attracting and retaining customers. In short, content is courtship.

15 Apr 2015

Sundog: The Podcast 062 - Content Strategy

Lon Keller
Posted in: Branding, Communications, Content Strategy, Creative Strategy, Customer Journey, Digital Experience, Marketing, Strategy, Writing, Brand, Audience, Message, Targeted Marketing Programs

Our content experts discuss how to integrate a company’s voice and content into creative ideas.

30 Jun 2014

Interactive Store Front Displays

Shawn Tennyson
Posted in: Advertising, Branding, Creative Strategy, Offline Marketing, Brand, Audience, Message

Touch screen-enabled digital signage has allowed the creation of truly remarkable, interactive storefront displays that engage the customer like never before.