Want to make the most of the trends on the horizon? It isn’t just about adding more tools or the latest must-have tech. It’s about how to optimize the way you connect with your customers. Integrate it. And get more value from it.
Multiple divisions of your business interact and collaborate to develop these strategies. But C-suite executives typically lead the way. If you’re one of these executives – whether it’s a Director in Marketing, Technology, Media Strategy, Program Management or Operations – you craft the vision and have an integral role in building your organization’s brand and promoting your products/services. And Customer Relationship Management (CRM) solutions can play a key part in bringing those strategies to life.
Tradeshows are an expensive, short-term way to talk to a small number of people who are mainly interested in freebies. Right? Well, only if you are doing them wrong.
What do I love about working at Sundog? The tough challenges that our clients bring us, not to mention the way Sundoggers challenge ourselves. Around here, we’re all obsessed with quality and the drive to make our clients heroes in everything we do. And as a Systems Architect, that means I get to do some really cool things.
Choices can make us all feel like Goldilocks. One option is too big, another option is too small. Data integration can feel the same way. It’s hard to know what’s “just right” for your organization.
Wait – what exactly is data integration? It’s the combination of technical and business processes used to combine data from different sources into meaningful, valuable information. And it starts by defining where your data is coming from. Is the data in an existing database, spreadsheets or your CRM system? Are you picking the right data that is valuable enough to spend money moving it between systems? Which processes will get the job done?
There are a lot of questions involved.
Coffee. Cocktails. A free Fitbit while supplies last. And interesting conversation with some of the coolest people you’ll meet at Dreamforce.
Can’t wait? Neither can we.
Benioff’s Keynote is the pinnacle of Dreamforce week, so it’s no wonder it was our Communications Director’s favorite session of the day. Hear what Heidi Haaven had to say about it, and what she’s looking forward to.
Lon Keller Posted in: Advertising, Branding, Cloud, Communications, CRM, Customer Experience, Insights, Marketing, Marketing Cloud, Mobile, Online Marketing, Salesforce, Social Media, Brand, Audience, Message, Marketing Campaign Attribution, Targeted Marketing Programs, Technical Strategy
On this episode, our Salesforce Marketing Cloud experts in Social.com, Radian6 and Buddy Media, talk with Matt Leinweaver, Salesforce Partner Alliance Manager, about how these tools revolutionize engagement with customers to build authentic experiences at the intersection of Marketing + Technology. Sundog is a Salesforce.com Marketing Cloud partner.
Last week, Salesforce.com announced that they would be acquiring ExactTarget for approximately $2.5 billion. This purchase of ExactTarget rounds out Salesforce’s marketing toolset, which also includes tools brought about through the prior acquisitions of Radian6 and BuddyMedia.