Blog

Customer Experience

1 Feb 2018

6 Ways to Become a Customer-Driven Company

Eric Dukart Posted in: Account-Based Marketing (ABM), B2B, Customer Experience, Customer Journey, Manufacturing

The evolution of technology has radically changed customer expectations, and there’s no going back. So how do you keep up?

15 Jan 2018

4 Expectations of Today’s Customers

Eric Dukart Posted in: B2B, Customer Experience, Digital Experience, Manufacturing, Personalization

B2B. B2C. B2B(2C).The worlds are colliding. The lines are blurring. And the definitions are changing.

3 Jan 2018

4 Methods for Creating Personalized Customer Experiences

Beth Richels Posted in: Customer Experience, Digital Experience, Personalization, Web Personalization

Have you ever had a customer say, “Have you seen the Domino’s pizza tracker? That’s what I want.”

15 Dec 2017

Video: Empowering Partners Across Complex Distribution Networks

Jen Thompson Posted in: Community Cloud, Customer Experience, Events, Dreamforce, Manufacturing, Partner Management Strategy

How do you give your customers a seamless experience with your products and service - especially when you have a complex network of partners or dealers?

12 Dec 2017

How Marketing Cloud + Sitecore XP Could Transform Customer Experiences

Chris Kulish Posted in: Customer Experience, Events, Dreamforce, Marketing Cloud, Salesforce, Sitecore, Web Personalization

What if your website knew whether your visitors had opened the last email offer you sent them? What if you could trigger an email offer to customers featuring the top products they viewed on your website? What if you could see the important interactions that customers had taken on your website, right alongside their sales histories?

1 Nov 2017

How Customer Journeys & Personas Can Guide Marketing and Sales Teams

Emily Dallaire Posted in: Customer Experience, Customer Journey, Marketing Strategy, Personas & Segmentation

Marketing and sales teams often grow into silos. And although both are working toward the same goal, they have a lack of shared knowledge about where - and how - they can fit together based on customer activity.

24 Oct 2017

9 Low-Tech Ways to Prioritize Your Customer Before Your Brand

Megan Jensen Posted in: Customer Experience, Customer Journey, Customer Research, Marketing Strategy

Priorities in business usually revolve around financials and forecasting, resources and revenue, team building and technology. It’s easy to become myopic and lose focus of the most important thing in the world: your customers.

16 Oct 2017

Automating Customer Service with Message Bots: Tips & Takeaways

Nazia Zaman Posted in: Artificial Intelligence (AI), Customer Experience, Next Revolution, Robotics

The other day, I sent a birthday wish to my brother, living on the other side of the globe, via Facebook Messenger. Right after I hit “Send” on the message, Facebook's very own M popped up asking if I needed some help.

7 Nov 2016

CRM Systems: Strategy for Success

Matthew McGarry Posted in: Business, Business Requirements, CRM, Customer Experience, Marketing

Multiple divisions of your business interact and collaborate to develop these strategies. But C-suite executives typically lead the way. If you’re one of these executives – whether it’s a Director in Marketing, Technology, Media Strategy, Program Management or Operations – you craft the vision and have an integral role in building your organization’s brand and promoting your products/services. And Customer Relationship Management (CRM) solutions can play a key part in bringing those strategies to life.

29 Aug 2016

4 Essentials: How to Engage Your Customers as Individuals

Susanna Oliver Posted in: Customer Experience, Customer Journey, Digital Experience, Strategy, Brand, Audience, Message, Targeted Marketing Programs

Imagine a world with a store stocked just for you. Everything you need is on the shelves. It caters to your styles, favorite colors and lifestyle. Because this store is customized just for you, it isn’t cluttered with stuff you don’t need or stuff you have no interest in, so you can focus on what you need.