Blog

Customer Experience

24 May 2018

How to Connect the Dots in a Digital World

Chris Hanson Posted in: Content Strategy, Customer Experience, Customer Research, Demand Generation

Sometimes it can be a challenge to create win-win solutions with your organization and your customers. On one hand, your goal is to increase market share and leads with limited resources. On the other, your customers expect personalized experiences, which requires more time and resources - and that can be costly without the right automation tools.

19 Apr 2018

How to Align Your Stakeholders

Trina Isakson Posted in: B2B, Business, Consulting, Customer Experience, Marketing Strategy, Project Management

You’re in a meeting presenting to your stakeholders, what you thought, was a perfectly formulated delivery plan, when you’re faced with one of these dreaded statements: “Where did you get…?” “Why did/didn’t you…?” “I don’t remember…” “This isn’t correct.” You quickly realize your stakeholders are not all in agreement and any changes could have a real impact to your project. Now, it’s important to get their concerns captured correctly and ensure agreement before moving forward.

5 Apr 2018

How to Choose the Right Support Plan for You

Sarah Mayfield Posted in: Customer Experience, Sundog, Support

Downtime and outages come with a high price, especially with ecommerce sites. And when it comes to customer experience and data security, the costs and long-term effects can be even bigger.

1 Feb 2018

6 Ways to Become a Customer-Driven Company

Eric Dukart Posted in: Account-Based Marketing (ABM), B2B, Customer Experience, Customer Journey, Manufacturing

The evolution of technology has radically changed customer expectations, and there’s no going back. So how do you keep up?

15 Jan 2018

4 Expectations of Today’s Customers

Eric Dukart Posted in: B2B, Customer Experience, Digital Experience, Manufacturing, Personalization

B2B. B2C. B2B(2C).The worlds are colliding. The lines are blurring. And the definitions are changing.

3 Jan 2018

4 Methods for Creating Personalized Customer Experiences

Beth Richels Posted in: Customer Experience, Digital Experience, Personalization, Web Personalization

Have you ever had a customer say, “Have you seen the Domino’s pizza tracker? That’s what I want.”

15 Dec 2017

Video: Empowering Partners Across Complex Distribution Networks

Jen Thompson Posted in: Community Cloud, Customer Experience, Events, Dreamforce, Manufacturing, Partner Management Strategy

How do you give your customers a seamless experience with your products and service - especially when you have a complex network of partners or dealers?

12 Dec 2017

How Marketing Cloud + Sitecore XP Could Transform Customer Experiences

Chris Kulish Posted in: Customer Experience, Events, Dreamforce, Marketing Cloud, Salesforce, Sitecore, Web Personalization

What if your website knew whether your visitors had opened the last email offer you sent them? What if you could trigger an email offer to customers featuring the top products they viewed on your website? What if you could see the important interactions that customers had taken on your website, right alongside their sales histories?

1 Nov 2017

How Customer Journeys & Personas Can Guide Marketing and Sales Teams

Emily Dallaire Posted in: Customer Experience, Customer Journey, Marketing Strategy, Personas & Segmentation

Marketing and sales teams often grow into silos. And although both are working toward the same goal, they have a lack of shared knowledge about where - and how - they can fit together based on customer activity.

24 Oct 2017

9 Low-Tech Ways to Prioritize Your Customer Before Your Brand

Megan Jensen Posted in: Customer Experience, Customer Journey, Customer Research, Marketing Strategy

Priorities in business usually revolve around financials and forecasting, resources and revenue, team building and technology. It’s easy to become myopic and lose focus of the most important thing in the world: your customers.