Have you ever had a customer say, “Have you seen the Domino’s pizza tracker? That’s what I want.”
How do you give your customers a seamless experience with your products and service - especially when you have a complex network of partners or dealers?
What if your website knew whether your visitors had opened the last email offer you sent them? What if you could trigger an email offer to customers featuring the top products they viewed on your website? What if you could see the important interactions that customers had taken on your website, right alongside their sales histories?
Marketing and sales teams often grow into silos. And although both are working toward the same goal, they have a lack of shared knowledge about where - and how - they can fit together based on customer activity.
Priorities in business usually revolve around financials and forecasting, resources and revenue, team building and technology. It’s easy to become myopic and lose focus of the most important thing in the world: your customers.
The other day, I sent a birthday wish to my brother, living on the other side of the globe, via Facebook Messenger. Right after I hit “Send” on the message, Facebook's very own M popped up asking if I needed some help.
Multiple divisions of your business interact and collaborate to develop these strategies. But C-suite executives typically lead the way. If you’re one of these executives – whether it’s a Director in Marketing, Technology, Media Strategy, Program Management or Operations – you craft the vision and have an integral role in building your organization’s brand and promoting your products/services. And Customer Relationship Management (CRM) solutions can play a key part in bringing those strategies to life.
Imagine a world with a store stocked just for you. Everything you need is on the shelves. It caters to your styles, favorite colors and lifestyle. Because this store is customized just for you, it isn’t cluttered with stuff you don’t need or stuff you have no interest in, so you can focus on what you need.