Design thinking is generally applied to product problems, but design can be used on any complex problem - including developing your organization's strategy. Below you’ll find a practical working guide on how to use design thinking methodologies and put this approach to work for your company.
As we discussed in Part 1 of this post, today’s customers are no longer just seeking products. They want relationships with brands, built on trust and two-way communication. And for most companies, that means it’s vital to turn every touchpoint along the customer journey into an exceptional one. But where do you start?
What do we mean exactly when we talk about customer experience (CX)? Think of CX as every interaction that a customer has with your business. That may include: face-to-face, website visits, customer communities, online chat with a customer service representative, mobile apps, display ads, social media and more.
Sometimes it can be a challenge to create win-win solutions with your organization and your customers. On one hand, your goal is to increase market share and leads with limited resources. On the other, your customers expect personalized experiences, which requires more time and resources - and that can be costly without the right automation tools.
You’re in a meeting presenting to your stakeholders, what you thought, was a perfectly formulated delivery plan, when you’re faced with one of these dreaded statements: “Where did you get…?” “Why did/didn’t you…?” “I don’t remember…” “This isn’t correct.” You quickly realize your stakeholders are not all in agreement and any changes could have a real impact to your project. Now, it’s important to get their concerns captured correctly and ensure agreement before moving forward.
Have you ever had a customer say, “Have you seen the Domino’s pizza tracker? That’s what I want.”
How do you give your customers a seamless experience with your products and service - especially when you have a complex network of partners or dealers?