7 Nov 2016
Multiple divisions of your business interact and collaborate to develop these strategies. But C-suite executives typically lead the way. If you’re one of these executives – whether it’s a Director in Marketing, Technology, Media Strategy, Program Management or Operations – you craft the vision and have an integral role in building your organization’s brand and promoting your products/services. And Customer Relationship Management (CRM) solutions can play a key part in bringing those strategies to life.
29 Aug 2016
Imagine a world with a store stocked just for you. Everything you need is on the shelves. It caters to your styles, favorite colors and lifestyle. Because this store is customized just for you, it isn’t cluttered with stuff you don’t need or stuff you have no interest in, so you can focus on what you need.
4 Feb 2016
Earlier this year, Ad Age published an article entitled “Seven B-to-B Marketing Trends That Will Shape 2015.” In the article, Adam Kleinberg, CEO of Traction, said, "We need to realize that B-to-B customers are people. They go home and watch American Idol and they sit in traffic on the way to work. They have the same humanity and cultural insights you see in consumer work.”
8 Jan 2016
Today's obsession with data merits a little contemplation. It's not that I have an aversion to data. Quite the opposite, actually. But it's easy to go adrift treading in an ocean of information.
7 Dec 2015
I'm a consumer in the Digital Age, which means I peruse popular opinion before I make a lot of purchases. Today was no exception.
9 Nov 2015
Posted in: Customer Experience, Demand Generation, Digital Marketing, Integrated Marketing, Marketing Automation, Online Forms, Personas & Segmentation, Scoring, Strategy, Brand, Audience, Message, Lead Management Strategy, Targeted Marketing Programs
9 Oct 2015
8 Oct 2015
7 Oct 2015
14 Sep 2015
31 Aug 2015
24 Jun 2015
24 Jun 2015
29 May 2015
Posted in: Advertising, Business, Content Strategy, Creative Strategy, Customer Experience, Digital Experience, Insights, Marketing, Social Listening, Brand, Audience, Message, Buyer Journey Optimization, Marketing Campaign Attribution, Targeted Marketing Programs
25 May 2015
Posted in: Customer Experience, Customer Journey, Digital Marketing, Insights, Integrated Marketing, Marketing, Mass Media, Media Strategy, Personas & Segmentation, Strategy, Brand, Audience, Message, Content Development, Marketing Campaign Attribution, Targeted Marketing Programs