Marketing and sales teams often grow into silos. And although both are working toward the same goal, they have a lack of shared knowledge about where - and how - they can fit together based on customer activity.
Priorities in business usually revolve around financials and forecasting, resources and revenue, team building and technology. It’s easy to become myopic and lose focus of the most important thing in the world: your customers.
A manufacturing revolution is here. It’s disrupting the value chain, from product innovation to customer loyalty. And many are calling it the next Industrial Revolution - one filled with not just technology, but with smarter technology.
If you’re a marketer at a manufacturing company, chances are you’re positioning your company for growth. After all, the global manufacturing economic outlook looks very good.
Imagine a world with a store stocked just for you. Everything you need is on the shelves. It caters to your styles, favorite colors and lifestyle. Because this store is customized just for you, it isn’t cluttered with stuff you don’t need or stuff you have no interest in, so you can focus on what you need.
Eric Dukart Posted in: B2B, Customer Journey, Insights, Manufacturing, Marketing, Marketing Automation, partnerDRIVEN, Personas & Segmentation, Revenue Attribution, Strategy, Brand, Audience, Message, Lead Management Strategy, Marketing Campaign Attribution, Targeted Marketing Programs
Four years ago, B2B marketing was in a state of flux. Content marketing was on the rise, but marketers were still trying to convince their bosses that it could work as well as – or better than – traditional marketing at a fraction of the price. Mobile devices were just beginning to be factored into marketing strategy. And no one was quite sure how to measure the results of a successful (or not so successful) marketing campaign in the new media environment.
Customer journeys are the hot trend in marketing – for good reason. Journey maps can outline everything from specific touchpoints to the people and technologies needed to support those interactions. The best journey mapping activities also try to account for customer actions and attitudes.
A customer journey is really two things for marketers: A plan to engage customers along a marketing pathway and a picture of what activities the target audience does and when they do them. Sounds simple, right? But it’s fueled by a lot of variables working in harmony.
Salesforce Marketing Cloud is a platform with a lot to offer. In fact, it has solutions to help you create and deliver personalized customer journeys across all of your marketing channels and devices. It combines data about your customers with their interactions with your content to guide them on a journey – created just for them.