Blog

Customer Journey

1 Feb 2018

6 Ways to Become a Customer-Driven Company

Eric Dukart Posted in: Account-Based Marketing (ABM), B2B, Customer Experience, Customer Journey, Manufacturing

The evolution of technology has radically changed customer expectations, and there’s no going back. So how do you keep up?

1 Nov 2017

How Customer Journeys & Personas Can Guide Marketing and Sales Teams

Emily Dallaire Posted in: Customer Experience, Customer Journey, Marketing Strategy, Personas & Segmentation

Marketing and sales teams often grow into silos. And although both are working toward the same goal, they have a lack of shared knowledge about where - and how - they can fit together based on customer activity.

24 Oct 2017

9 Low-Tech Ways to Prioritize Your Customer Before Your Brand

Megan Jensen Posted in: Customer Experience, Customer Journey, Customer Research, Marketing Strategy

Priorities in business usually revolve around financials and forecasting, resources and revenue, team building and technology. It’s easy to become myopic and lose focus of the most important thing in the world: your customers.

14 Aug 2017

3 Fundamentals for Your Go-to-Market (GTM) Strategy:  What Manufacturers Need to Know

Megan Glasow Posted in: B2B, Customer Journey, Go-to-Market Strategy, Manufacturing, Buyer Journey Optimization

A manufacturing revolution is here. It’s disrupting the value chain, from product innovation to customer loyalty. And many are calling it the next Industrial Revolution - one filled with not just technology, but with smarter technology.

5 Jun 2017

The 5 Essential Marketing Strategy Tools for Manufacturers

Preston Sternson Posted in: Content Strategy, Customer Journey, Digital Experience, Manufacturing, Marketing Strategy, Personas & Segmentation, Strategy, Brand, Audience, Message, Content Development

If you’re a marketer at a manufacturing company, chances are you’re positioning your company for growth. After all, the global manufacturing economic outlook looks very good.

29 Aug 2016

4 Essentials: How to Engage Your Customers as Individuals

Susanna Oliver Posted in: Customer Experience, Customer Journey, Digital Experience, Strategy, Brand, Audience, Message, Targeted Marketing Programs

Imagine a world with a store stocked just for you. Everything you need is on the shelves. It caters to your styles, favorite colors and lifestyle. Because this store is customized just for you, it isn’t cluttered with stuff you don’t need or stuff you have no interest in, so you can focus on what you need.

15 Aug 2016

B2B Marketing Strategy by 2020: 6 Predictions for Manufacturers

Eric Dukart Posted in: B2B, Customer Journey, Insights, Manufacturing, Marketing, Marketing Automation, partnerDRIVEN, Personas & Segmentation, Revenue Attribution, Strategy, Brand, Audience, Message, Lead Management Strategy, Marketing Campaign Attribution, Targeted Marketing Programs

Four years ago, B2B marketing was in a state of flux. Content marketing was on the rise, but marketers were still trying to convince their bosses that it could work as well as – or better than – traditional marketing at a fraction of the price. Mobile devices were just beginning to be factored into marketing strategy. And no one was quite sure how to measure the results of a successful (or not so successful) marketing campaign in the new media environment.

15 Feb 2016

Journey Maps 101: Telling a Story

Dave Jones Posted in: Customer Journey, Marketing, Personas & Segmentation, Storytelling, Strategy, Brand, Audience, Message, Targeted Marketing Programs

Customer journeys are the hot trend in marketing – for good reason. Journey maps can outline everything from specific touchpoints to the people and technologies needed to support those interactions. The best journey mapping activities also try to account for customer actions and attitudes.

7 Oct 2015

The Key to Engagement Throughout the Customer Journey

Dave Jones Posted in: Customer Experience, Customer Journey, Marketing Automation, Marketing Cloud, Strategy, Brand, Audience, Message, Lead Management Strategy, Targeted Marketing Programs

A customer journey is really two things for marketers: A plan to engage customers along a marketing pathway and a picture of what activities the target audience does and when they do them. Sounds simple, right? But it’s fueled by a lot of variables working in harmony.

6 Oct 2015

6 Ways to Make the Most of Salesforce Marketing Cloud

Lindsay Satrom Posted in: Customer Journey, Integrated Marketing, Marketing, Marketing Cloud, Salesforce, Strategy, Brand, Audience, Message, Targeted Marketing Programs

Salesforce Marketing Cloud is a platform with a lot to offer. In fact, it has solutions to help you create and deliver personalized customer journeys across all of your marketing channels and devices. It combines data about your customers with their interactions with your content to guide them on a journey – created just for them.