Sometimes it can be a challenge to create win-win solutions with your organization and your customers. On one hand, your goal is to increase market share and leads with limited resources. On the other, your customers expect personalized experiences, which requires more time and resources - and that can be costly without the right automation tools.
Priorities in business usually revolve around financials and forecasting, resources and revenue, team building and technology. It’s easy to become myopic and lose focus of the most important thing in the world: your customers.
Personalization, by definition, should not be a “one-size-fits-all” effort.
Jason Jacobson Posted in: Branding, Customer Research, Digital Experience, Integrated Marketing, Mobile, Social Media, Strategy, Web, Brand, Audience, Message, Targeted Marketing Programs, Technical Strategy
Every strong brand adheres to a promise of quality, service, price or a combination of two. Yes, only a maximum of two.
So many clients ask for a logo, and then think, “Great, I’m done! Here is my brand.” Not to be the bearer of bad news, but actually, no. Your logo isn’t your brand. Of course, it’s one aspect of it, but it’s really not the most important part.