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Data Analytics

11 May 2016
9 Dec 2015

Social Media Analytics: 4 Keys to Getting Started

Brianne Carlsrud Posted in: Data Analytics, Facebook, Google, Insights, Integrated Marketing, Social Listening, Social Media, Buyer Journey Optimization, Marketing Campaign Attribution, Targeted Marketing Programs

There are now more than 3.1 billion global active Internet users, which is almost half of the world’s population. And when it comes to social media, there are more than 2.2 billion active users, including 4.5 billion likes on Facebook, 500 million tweets, and 70 million photos and videos uploaded to Instagram daily.

3 Dec 2015

Inside the Mind of a Data Analyst: 3 Tips to Transform Analytics into Insights

Brianne Carlsrud Posted in: Data Analytics, Data Visualization, Insights, Web Analytics, Buyer Journey Optimization, Marketing Campaign Attribution, Marketing Data Transformation

Many companies realize that getting the most value from their data requires experienced analysts. However, few master the art of interpreting data and telling a meaningful story that allows others to understand the “why” behind the numbers.

25 Aug 2015

5 Reasons You Need the Sitecore Experience Database

Chris Kulish Posted in: Data Analytics, Insights, Sitecore, Sitecore Experience Database, Web Personalization, xDB, Buyer Journey Optimization, Marketing Campaign Attribution

Want to fuel analytics and insights? Drive smarter business decisions? And leverage information for marketing automation? The Sitecore Experience Database (xDB) is an add-on to the Sitecore CMS that allows you to capture data from your site visitors – and do all of the above.

24 Aug 2015

3 Tips for Social Listening:  How to Understand Where Your Customers Are Engaging

Brianne Carlsrud Posted in: Data Analytics, Data Management, Data Visualization, Digital Marketing, Insights, Integrated Marketing, Marketing, Marketing Cloud, Online Marketing, SEO, Social Listening, Social Media, Buyer Journey Optimization, Marketing Campaign Attribution, Marketing Data Transformation, Targeted Marketing Programs

New to social listening? It’s a powerful way for marketers to monitor and respond to brand mentions in real time. It also makes it possible to use conversations around your brand, industry and competitors to help optimize your social media strategy. However, setting up a social media listening process, knowing what to do with all the data, and explaining why it’s important to stakeholders can be challenging and complex.