Demand Generation

24 May 2018

How to Connect the Dots in a Digital World

Chris Hanson Posted in: Content Strategy, Customer Experience, Customer Research, Demand Generation

Sometimes it can be a challenge to create win-win solutions with your organization and your customers. On one hand, your goal is to increase market share and leads with limited resources. On the other, your customers expect personalized experiences, which requires more time and resources - and that can be costly without the right automation tools.

18 Apr 2016

The Secret to Lead Nurturing Success

Matthew McGarry Posted in: Campaign Management, Demand Generation, Lead Nurturing, Marketing Automation, Scoring, Lead Management Strategy, Targeted Marketing Programs

New to lead nurturing? That’s ok. Your first step is defining the lead generation, scoring and routing process. Trust me – it’s worth it. By automating lead scoring and routing, your organization will be able to deliver better lead data to your sales team – and get better results.

9 Nov 2015

Driving Quality Engagement: How to Build Better Lead Generation Forms

Emily Voigtlander Posted in: Customer Experience, Demand Generation, Digital Marketing, Integrated Marketing, Marketing Automation, Online Forms, Personas & Segmentation, Scoring, Strategy, Brand, Audience, Message, Lead Management Strategy, Targeted Marketing Programs

The main goal of any business should be to connect and engage with customers in a meaningful way. That starts with understanding your customers’ behaviors and expectations. The next step? Translate that understanding into experiences customized for each member of your audience.