Design
6 Keys to Building a Culture of Design (Part 2)
Ross Crandall Posted in: Design, Design Thinking, Leadership, Strategy
What does that really mean? As a leader in your organization, you need to lead by example and embrace the framework of design thinking. In my experience, executives may love this concept when it is presented but lack the fortitude to actually follow through or believe in the process. This is the number one mistake you can make, and it will only lead to failure.
3 Ways to Use Fonts on a Webpage
Susanna Oliver Posted in: Design, UI Design, Web Development
Did you know that there are three different ways that fonts can be implemented into a website?
Where’s the Brief?
Jena LaPlante Posted in: Brand Strategy, Branding, Creative Strategy, Design, Design Thinking, Digital Experience, Brand, Audience, Message, Targeted Marketing Programs
Everyone loves the iconic “Where’s the BEEF?” commercials from Wendy’s, which became famous in the 1980s. But here is a better question when dealing with your business: "Where's the brief?"
Why Mood Boards Are Worth the Extra Time
Jena LaPlante Posted in: Brand Strategy, Branding, Creative Strategy, Design, Design Thinking, Digital Experience, Brand, Audience, Message, Targeted Marketing Programs
Mood boards. I love them. You’ll love what they can do. Why? As a graphic designer, using mood boards is one of the best ways for me to find a design direction. But more importantly, they help our clients decide what they are looking for – and articulate what they really want.
Back to Basics: User Interface Design 101
Laura Schjeldahl Posted in: Design, Digital Experience, Information Architecture, UI Design, Usability, User Experience (UX), User Interface, Web, Buyer Journey Optimization, Targeted Marketing Programs, Technical Strategy
Need a refresher course on rudimentary rules of the web? You’re not alone. (Believe me … I’ve seen virtually everything.) Here’s an important list of dos (and don’ts) to make life easier for your users.
6 Reasons Why Responsive Design Is Critical to User Experience (UX)
Laura Schjeldahl Posted in: Design, Digital Experience, Mobile, Responsive Design, User Experience (UX), Web, Buyer Journey Optimization, Targeted Marketing Programs, Technical Strategy
Web design is no longer one-size-fits-all. That “size” is responsive. Of course, sometimes building a separate website or application is the best option. If you have a captive audience (e.g., intranet or portal) and know which device(s) they will be using, you can design to those specifications. But for the majority of sites built today, responsive design is the Holy Grail.
User Experience (UX): Going Beyond the Web
Katie Kosel Posted in: Branding, Customer Experience, Design, Design Thinking, Digital Experience, User Experience (UX), Brand, Audience, Message, Buyer Journey Optimization, Targeted Marketing Programs
What do you think of when you hear the term “user experience”? If you’re like me, you typically associate user experience with the web. Creating a positive user experience has become standard for web design, but considerations for UX shouldn’t stop there.
Sundog: The Podcast 065 - Design Thinking
Lon Keller Posted in: Advertising, Branding, Creative Strategy, Design, Design Thinking, Digital Experience, Graphic Design, Mobile, Usability, User Experience (UX), Web, Brand, Audience, Message, Buyer Journey Optimization, Targeted Marketing Programs, Technical Strategy
Good design is more than just pretty pictures. There is a serious thought process and purpose behind every great design. On this episode, we've gathered all of our Sundog designers in one room to discuss design thinking; a creative, problem-solving process which helps people design meaningful solutions.