18 May 2016
Everyone loves the iconic “Where’s the BEEF?” commercials from Wendy’s, which became famous in the 1980s. But here is a better question when dealing with your business: "Where's the brief?"
29 Apr 2016
Mood boards. I love them. You’ll love what they can do. Why? As a graphic designer, using mood boards is one of the best ways for me to find a design direction. But more importantly, they help our clients decide what they are looking for – and articulate what they really want.
12 Nov 2015
Posted in: Design, Digital Experience, Information Architecture, UI Design, Usability, User Experience (UX), User Interface, Web, Buyer Journey Optimization, Targeted Marketing Programs, Technical Strategy
Need a refresher course on rudimentary rules of the web? You’re not alone. (Believe me … I’ve seen virtually everything.) Here’s an important list of dos (and don’ts) to make life easier for your users.
29 Oct 2015
Web design is no longer one-size-fits-all. That “size” is responsive. Of course, sometimes building a separate website or application is the best option. If you have a captive audience (e.g., intranet or portal) and know which device(s) they will be using, you can design to those specifications. But for the majority of sites built today, responsive design is the Holy Grail.
9 Oct 2015
Posted in: Branding, Customer Experience, Design, Design Thinking, Digital Experience, User Experience (UX), Brand, Audience, Message, Buyer Journey Optimization, Targeted Marketing Programs
What do you think of when you hear the term “user experience”? If you’re like me, you typically associate user experience with the web. Creating a positive user experience has become standard for web design, but considerations for UX shouldn’t stop there.
24 Sep 2015
Posted in: Advertising, Branding, Creative Strategy, Design, Design Thinking, Digital Experience, Graphic Design, Mobile, Usability, User Experience (UX), Web, Brand, Audience, Message, Buyer Journey Optimization, Targeted Marketing Programs, Technical Strategy
Good design is more than just pretty pictures. There is a serious thought process and purpose behind every great design. On this episode, we've gathered all of our Sundog designers in one room to discuss design thinking; a creative, problem-solving process which helps people design meaningful solutions.