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Design Thinking

11 Dec 2018

6 Keys to Building a Culture of Design (Part 2)

Ross Crandall Posted in: Design, Design Thinking, Leadership, Strategy

What does that really mean? As a leader in your organization, you need to lead by example and embrace the framework of design thinking. In my experience, executives may love this concept when it is presented but lack the fortitude to actually follow through or believe in the process. This is the number one mistake you can make, and it will only lead to failure.

4 Dec 2018

Design Thinking: What It Is & Why It Works

Ross Crandall Posted in: Design Thinking, Leadership, Strategy

Traditional methods of developing an organizational strategy are (or should be) dead. Today’s world is moving too fast for a group of executives to sit in a room and plan the year ahead based on the way business has been done before. If you’re not fostering a culture geared toward exploration and deep customer relationships, you’ll never excel beyond where your organization is today. After all, if you’re not investing time to understand your customer, how do you expect them to invest in you?

18 May 2016

Where’s the Brief?

Jena LaPlante Posted in: Brand Strategy, Branding, Creative Strategy, Design, Design Thinking, Digital Experience, Brand, Audience, Message, Targeted Marketing Programs

Everyone loves the iconic “Where’s the BEEF?” commercials from Wendy’s, which became famous in the 1980s. But here is a better question when dealing with your business: "Where's the brief?"

29 Apr 2016

Why Mood Boards Are Worth the Extra Time

Jena LaPlante Posted in: Brand Strategy, Branding, Creative Strategy, Design, Design Thinking, Digital Experience, Brand, Audience, Message, Targeted Marketing Programs

Mood boards. I love them. You’ll love what they can do. Why? As a graphic designer, using mood boards is one of the best ways for me to find a design direction. But more importantly, they help our clients decide what they are looking for – and articulate what they really want.

9 Oct 2015

User Experience (UX): Going Beyond the Web

Katie Kosel Posted in: Branding, Customer Experience, Design, Design Thinking, Digital Experience, User Experience (UX), Brand, Audience, Message, Buyer Journey Optimization, Targeted Marketing Programs

What do you think of when you hear the term “user experience”? If you’re like me, you typically associate user experience with the web. Creating a positive user experience has become standard for web design, but considerations for UX shouldn’t stop there.

24 Sep 2015

Sundog: The Podcast 065 - Design Thinking

Lon Keller Posted in: Advertising, Branding, Creative Strategy, Design, Design Thinking, Digital Experience, Graphic Design, Mobile, Usability, User Experience (UX), Web, Brand, Audience, Message, Buyer Journey Optimization, Targeted Marketing Programs, Technical Strategy

Good design is more than just pretty pictures. There is a serious thought process and purpose behind every great design. On this episode, we've gathered all of our Sundog designers in one room to discuss design thinking; a creative, problem-solving process which helps people design meaningful solutions.