29 Aug

4 Essentials: How to Engage Your Customers as Individuals

Susanna Oliver
Posted in: Strategy, Customer Journey, Digital Experience, Customer Experience

Imagine a world with a store stocked just for you. Everything you need is on the shelves. It caters to your styles, favorite colors and lifestyle. Because this store is customized just for you, it isn’t cluttered with stuff you don’t need or stuff you have no interest in, so you can focus on what you need.

10 Aug

3 Ways to Create Engaging Content for Instagram

Brianne Carlsrud
Posted in: Digital Experience, Content Strategy, Integrated Marketing, Social Media, Facebook, Instagram, Salesforce, Twitter

Instagram officially launched in 2010 and had one million users just two months after its launch. Currently, the social network has 500 million users and keeps on growing. (To put that growth into perspective, Twitter, which launched in 2006, only has around 320 million users).

3 Aug

Social Media & 2016 Olympics: What You Need to Know

Brianne Carlsrud
Posted in: Digital Experience, Content Strategy, Integrated Marketing, Media Strategy, Social Media

The Olympic Games return this summer in Rio de Janeiro from August 5-21, 2016.

13 Jun

What 3 Restaurants Do Right (and Wrong) with Their Email Marketing

Sarah Mayfield
Posted in: Digital Experience, User Experience (UX), Integrated Marketing, Digital Marketing, Email Marketing, Marketing Automation

Yesterday I came across an interesting article called “Email Showdown: Starbucks vs. Dunkin’ Donuts.” The article’s author, McKenzie Van Meter, signed up for promotional emails from both coffee companies and compared their effectiveness.

18 May

Where’s the Brief?

Jena LaPlante
Posted in: Digital Experience, Creative Strategy, Brand Strategy, Branding, Design, Design Thinking

Everyone loves the iconic “Where’s the BEEF?” commercials from Wendy’s, which became famous in the 1980s. But here is a better question when dealing with your business: "Where's the brief?"