14 Nov 2017

How to Build a Better Digital Experience

Laura Schjeldahl
Posted in: Digital Experience, Digital Marketing, UI Design, User Experience (UX), User Interface

I always appreciate a visually appealing site or app. You know how it works: you’re clicking around and come to a website that makes you sit back and think, “Ahh, this is where I want to be.” You might even share the link with a few friends or colleagues. You assume when you dig into the site, you’ll be able to easily find the product or service you want and complete some kind of transaction. Perfect, right?

25 Sep 2017

Website Accessibility: Why It Matters & How Your Site Stacks Up

Susanna Oliver
Posted in: Digital Experience, Usability, User Experience (UX), Web Development

With upcoming legislation around website accessibility, it’s time to take a serious look at how your website stands up to accessibility requirements.

9 Aug 2017

The Death of Responsive Design

Laura Schjeldahl
Posted in: Digital Experience, Responsive Design, User Experience (UX)

Wait … what? Hear me out. At this point, calling a web experience responsive is usually redundant. It is now assumed that websites will render in a usable manner across different screen sizes. Two years ago I wrote a post referring to responsive design as “the Holy Grail.” But as with all things tech, the tides have shifted rapidly. While responsive is still the right design approach for many websites, there are hybrid options that fit better in some cases, too.

5 Jun 2017

The 5 Essential Marketing Strategy Tools for Manufacturers

Preston Sternson
Posted in: Content Strategy, Customer Journey, Digital Experience, Manufacturing, Marketing Strategy, Personas & Segmentation, Strategy, Brand, Audience, Message, Content Development

If you’re a marketer at a manufacturing company, chances are you’re positioning your company for growth. After all, the global manufacturing economic outlook looks very good.

29 Aug 2016

4 Essentials: How to Engage Your Customers as Individuals

Susanna Oliver
Posted in: Customer Experience, Customer Journey, Digital Experience, Strategy, Brand, Audience, Message, Targeted Marketing Programs

Imagine a world with a store stocked just for you. Everything you need is on the shelves. It caters to your styles, favorite colors and lifestyle. Because this store is customized just for you, it isn’t cluttered with stuff you don’t need or stuff you have no interest in, so you can focus on what you need.

10 Aug 2016

3 Ways to Create Engaging Content for Instagram

Brianne Carlsrud
Posted in: Content Strategy, Digital Experience, Facebook, Instagram, Integrated Marketing, Salesforce, Social Media, Twitter, Targeted Marketing Programs

Instagram officially launched in 2010 and had one million users just two months after its launch. Currently, the social network has 500 million users and keeps on growing. (To put that growth into perspective, Twitter, which launched in 2006, only has around 320 million users).

3 Aug 2016

Social Media & 2016 Olympics: What You Need to Know

Brianne Carlsrud
Posted in: Content Strategy, Digital Experience, Integrated Marketing, Media Strategy, Social Media, Targeted Marketing Programs

The Olympic Games return this summer in Rio de Janeiro from August 5-21, 2016.

13 Jun 2016

What 3 Restaurants Do Right (and Wrong) with Their Email Marketing

Sarah Mayfield
Posted in: Digital Experience, Digital Marketing, Email Marketing, Integrated Marketing, Marketing Automation, User Experience (UX), Buyer Journey Optimization, Lead Management Strategy, Targeted Marketing Programs

Yesterday I came across an interesting article called “Email Showdown: Starbucks vs. Dunkin’ Donuts.” The article’s author, McKenzie Van Meter, signed up for promotional emails from both coffee companies and compared their effectiveness.

18 May 2016

Where’s the Brief?

Jena LaPlante
Posted in: Brand Strategy, Branding, Creative Strategy, Design, Design Thinking, Digital Experience, Brand, Audience, Message, Targeted Marketing Programs

Everyone loves the iconic “Where’s the BEEF?” commercials from Wendy’s, which became famous in the 1980s. But here is a better question when dealing with your business: "Where's the brief?"

29 Apr 2016

Why Mood Boards Are Worth the Extra Time

Jena LaPlante
Posted in: Brand Strategy, Branding, Creative Strategy, Design, Design Thinking, Digital Experience, Brand, Audience, Message, Targeted Marketing Programs

Mood boards. I love them. You’ll love what they can do. Why? As a graphic designer, using mood boards is one of the best ways for me to find a design direction. But more importantly, they help our clients decide what they are looking for – and articulate what they really want.