Yesterday I came across an interesting article called “Email Showdown: Starbucks vs. Dunkin’ Donuts.” The article’s author, McKenzie Van Meter, signed up for promotional emails from both coffee companies and compared their effectiveness.
In today's fast-paced digital world, consumers are inundated constantly with marketing messages vying for their attention. As a result, your job is much more challenging. Reaching the right person with the right message at the right time is no easy task.
Blogs can be a powerful part of your content strategy. That is, if people actually read them. So how do you capture your readers’ attention in the first place?
When it comes to search engine optimization, Bing and Yahoo are often left out of the conversation. Why? Well, Google dominates the industry so heavily that it’s nearly synonymous with the term “SEO” itself.