14 Nov 2017

How to Build a Better Digital Experience

Laura Schjeldahl
Posted in: Digital Experience, Digital Marketing, UI Design, User Experience (UX), User Interface

I always appreciate a visually appealing site or app. You know how it works: you’re clicking around and come to a website that makes you sit back and think, “Ahh, this is where I want to be.” You might even share the link with a few friends or colleagues. You assume when you dig into the site, you’ll be able to easily find the product or service you want and complete some kind of transaction. Perfect, right?

10 Jul 2017

Infographic: Top 6 Trends in Manufacturing

Eric Dukart
Posted in: B2B, Digital Marketing, Integrated Marketing, Manufacturing, Marketing Automation, Targeted Marketing Programs, Technical Strategy

See what’s changing the game for manufacturers, what’s ahead on the horizon and what it all really means to you.

11 Oct 2016

Gmail Support for Responsive Design Has Arrived

Darin Livdahl
Posted in: Digital Marketing, Email Marketing, Google, Integrated Marketing, Responsive Design, Targeted Marketing Programs

Gmail now supports embedded style sheets and media queries! What does that mean for email marketers and developers?

13 Jun 2016

What 3 Restaurants Do Right (and Wrong) with Their Email Marketing

Sarah Mayfield
Posted in: Digital Experience, Digital Marketing, Email Marketing, Integrated Marketing, Marketing Automation, User Experience (UX), Buyer Journey Optimization, Lead Management Strategy, Targeted Marketing Programs

Yesterday I came across an interesting article called “Email Showdown: Starbucks vs. Dunkin’ Donuts.” The article’s author, McKenzie Van Meter, signed up for promotional emails from both coffee companies and compared their effectiveness.

26 Apr 2016

Making Mass Media Work for You: The 4 Biggest Factors for Your Media Budget

Ashley Nowacki
Posted in: Digital Marketing, Integrated Marketing, Mass Media, Media Strategy, Content Development, Targeted Marketing Programs

In today's fast-paced digital world, consumers are inundated constantly with marketing messages vying for their attention. As a result, your job is much more challenging. Reaching the right person with the right message at the right time is no easy task.

29 Dec 2015

5 Quick Ways to Write Better Blog Headlines

Jen Thompson
Posted in: Blogging, Content Strategy, Digital Experience, Digital Marketing, Integrated Marketing, Social Media, Writing, Targeted Marketing Programs

Blogs can be a powerful part of your content strategy. That is, if people actually read them. So how do you capture your readers’ attention in the first place?

15 Dec 2015

4 Reasons You Shouldn’t Ignore Bing & Yahoo in Your SEO Campaigns

Ben Sailer
Posted in: Bing, Digital Marketing, Google, Integrated Marketing, Search Engine Marketing, SEM, SEO, Yahoo, Buyer Journey Optimization, Targeted Marketing Programs

When it comes to search engine optimization, Bing and Yahoo are often left out of the conversation. Why? Well, Google dominates the industry so heavily that it’s nearly synonymous with the term “SEO” itself.

8 Dec 2015

5 Ways Social Media Impacts SEO

Ben Sailer
Posted in: Content Strategy, Digital Experience, Digital Marketing, Google, Integrated Marketing, Search Engine Marketing, SEM, SEO, Social Media, Buyer Journey Optimization, Targeted Marketing Programs

It’s important to maintain an active social media presence as part of your overall marketing plan. But much remains unclear around how social media can influence search engine rankings.

7 Dec 2015

Risk Aversion & Rotten Tomatoes

Jason Jacobson
Posted in: Creative Strategy, Customer Experience, Digital Experience, Digital Marketing, Integrated Marketing, Brand, Audience, Message, Targeted Marketing Programs

I'm a consumer in the Digital Age, which means I peruse popular opinion before I make a lot of purchases. Today was no exception.