11 Oct 2016

Gmail Support for Responsive Design Has Arrived

Darin Livdahl
Posted in: Digital Marketing, Email Marketing, Google, Integrated Marketing, Responsive Design, Targeted Marketing Programs

Gmail now supports embedded style sheets and media queries! What does that mean for email marketers and developers?

13 Jun 2016

What 3 Restaurants Do Right (and Wrong) with Their Email Marketing

Sarah Mayfield
Posted in: Digital Experience, Digital Marketing, Email Marketing, Integrated Marketing, Marketing Automation, User Experience (UX), Buyer Journey Optimization, Lead Management Strategy, Targeted Marketing Programs

Yesterday I came across an interesting article called “Email Showdown: Starbucks vs. Dunkin’ Donuts.” The article’s author, McKenzie Van Meter, signed up for promotional emails from both coffee companies and compared their effectiveness.

14 Aug 2015

Canada’s Anti-Spam Legislation (CASL): Best Practices and Recommendations

Nate Mattison
Posted in: Digital Marketing, Email Marketing, Integrated Marketing, Law-Regulations, Targeted Marketing Programs

Canada’s Anti-Spam Legislation regulates how commercial electronic messages (CEMs) – such as email and SMS text messages–may legally be sent within Canadian borders. Under this legislation, businesses must have expressed consent from users prior to delivering electronic marketing messages. It also requires websites to inform users prior to placing cookies on their machines. The law applies to all affected electronic communications received in Canada, regardless of whether the user is a Canadian citizen.

13 Aug 2015

5 Secrets to Digital Marketing Success

Renee Cook
Posted in: Content Strategy, Data Integration, Digital Experience, Digital Marketing, Email Marketing, Insights, Integrated Marketing, Integration, Marketing, Mass Media, Media Strategy, Online Marketing, SEO, Social Media, Web Analytics, Buyer Journey Optimization, Content Development, Marketing Campaign Attribution, Targeted Marketing Programs, Technical Enablement

First, let’s define what digital marketing really means. “Digital marketing” is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to convert leads into customers.

29 Jul 2015

What You Need To Know About Marketing Automation

Sarah Mayfield
Posted in: Campaign Management, Digital Marketing, Email Marketing, Integrated Marketing, Marketing Automation, Nurturing, Routing, Scoring, Lead Management Strategy, Targeted Marketing Programs

One-to-one. Click-to-click.You understand the importance of creating positive interactions with your customers. But in today’s digital world, those interactions go way beyond face-to-face conversations.