Yesterday I came across an interesting article called “Email Showdown: Starbucks vs. Dunkin’ Donuts.” The article’s author, McKenzie Van Meter, signed up for promotional emails from both coffee companies and compared their effectiveness.
Canada’s Anti-Spam Legislation regulates how commercial electronic messages (CEMs) – such as email and SMS text messages–may legally be sent within Canadian borders. Under this legislation, businesses must have expressed consent from users prior to delivering electronic marketing messages. It also requires websites to inform users prior to placing cookies on their machines. The law applies to all affected electronic communications received in Canada, regardless of whether the user is a Canadian citizen.
Posted in: Digital Experience, Content Strategy, Integrated Marketing, Digital Marketing, Email Marketing, SEO, Mass Media, Media Strategy, Social Media, Insights, Web Analytics, Data Integration, Integration, Marketing, Online Marketing
First, let’s define what digital marketing really means. “Digital marketing” is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to convert leads into customers.
One-to-one. Click-to-click.You understand the importance of creating positive interactions with your customers. But in today’s digital world, those interactions go way beyond face-to-face conversations.