11 Oct 2016

Gmail Support for Responsive Design Has Arrived

Darin Livdahl
Posted in: Digital Marketing, Email Marketing, Google, Integrated Marketing, Responsive Design, Targeted Marketing Programs

Gmail now supports embedded style sheets and media queries! What does that mean for email marketers and developers?

13 Jun 2016

What 3 Restaurants Do Right (and Wrong) with Their Email Marketing

Sarah Mayfield
Posted in: Digital Experience, Digital Marketing, Email Marketing, Integrated Marketing, Marketing Automation, User Experience (UX), Buyer Journey Optimization, Lead Management Strategy, Targeted Marketing Programs

Yesterday I came across an interesting article called “Email Showdown: Starbucks vs. Dunkin’ Donuts.” The article’s author, McKenzie Van Meter, signed up for promotional emails from both coffee companies and compared their effectiveness.

14 Aug 2015

Canada’s Anti-Spam Legislation (CASL): Best Practices and Recommendations

Nate Mattison
Posted in: Digital Marketing, Email Marketing, Integrated Marketing, Law-Regulations, Targeted Marketing Programs

Canada’s Anti-Spam Legislation regulates how commercial electronic messages (CEMs) – such as email and SMS text messages–may legally be sent within Canadian borders. Under this legislation, businesses must have expressed consent from users prior to delivering electronic marketing messages. It also requires websites to inform users prior to placing cookies on their machines. The law applies to all affected electronic communications received in Canada, regardless of whether the user is a Canadian citizen.

13 Aug 2015

5 Secrets to Digital Marketing Success

Renee Cook
Posted in: Content Strategy, Data Integration, Digital Experience, Digital Marketing, Email Marketing, Insights, Integrated Marketing, Integration, Marketing, Mass Media, Media Strategy, Online Marketing, SEO, Social Media, Web Analytics, Buyer Journey Optimization, Content Development, Marketing Campaign Attribution, Targeted Marketing Programs, Technical Enablement

First, let’s define what digital marketing really means. “Digital marketing” is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to convert leads into customers.

29 Jul 2015

What You Need To Know About Marketing Automation

Sarah Mayfield
Posted in: Campaign Management, Digital Marketing, Email Marketing, Integrated Marketing, Lead Routing, Marketing Automation, Nurturing, Scoring, Lead Management Strategy, Targeted Marketing Programs

One-to-one. Click-to-click. You understand the importance of creating positive interactions with your customers. But in today’s digital world, those interactions go way beyond face-to-face conversations.

30 Jan 2015

What email clients should I test on?

Susanna Oliver
Posted in: Email Marketing, Web Development, Targeted Marketing Programs

The email landscape has changed dramatically over the last several years. Two years ago, Outlook was still holding on to 20% of the market share despite mobile’s increasing influence. Now, Outlook is down to 9% and Gmail has doubled its popularity to 16% of the market share.

29 Jan 2015

The Life & Legacy of Outlook

Susanna Oliver
Posted in: Email Marketing, Microsoft, Web Development, Targeted Marketing Programs

Outlook was born in 1997 to parents Windows and Office. He has lived a long and popular life despite being the object of much debate among those who know him best. His decisions and business choices have left lasting effects on the industry making many friends and enemies.

28 Jan 2015

Email Interview Take-Aways

Susanna Oliver
Posted in: Content Strategy, Email Marketing, Marketing, Targeted Marketing Programs

How well do you know your audience? Have you talked to them recently? What do they think of your email campaigns? Do they mark your emails as “star” or “spam” when they see them?

28 Jan 2015

Interviews with email users: Marissa

Susanna Oliver
Posted in: Content Strategy, Email Marketing, Marketing, Targeted Marketing Programs

Let me introduce you to Marissa. She’s a recent college grad working a job she loves. She’s technically savvy, as are most of her generation. Last week, I had a nice chat with her about how she perceives and uses promotional emails. Here’s what we can learn from her as a typical, young consumer.

27 Jan 2015

Interviews with email users: Jer

Susanna Oliver
Posted in: Content Strategy, Email Marketing, Marketing, Targeted Marketing Programs

And this is Jer. He’s a proud grandpa and if he had a smartphone, he’d be showing you pictures of his newest grandson! As a member of the silver-hair club, he’s more comfortable shuffling paper than traversing the computer landscape, but he’s active on his email and knows a good deal when he sees one.