Email Marketing
How & When to Use Drip Marketing
Kevin Barthelme Posted in: Digital Marketing, Email Marketing, Lead Nurturing, Marketing Automation
Drip marketing can go by many names. Autoresponder. Trigger. Automated campaigns. Drip programs. Whatever you call it, we’re talking about similar tools within the marketing automation toolbox.
Gmail Support for Responsive Design Has Arrived
Darin Livdahl Posted in: Digital Marketing, Email Marketing, Google, Integrated Marketing, Responsive Design, Targeted Marketing Programs
Gmail now supports embedded style sheets and media queries! What does that mean for email marketers and developers?
What 3 Restaurants Do Right (and Wrong) with Their Email Marketing
Sarah Mayfield Posted in: Digital Experience, Digital Marketing, Email Marketing, Integrated Marketing, Marketing Automation, User Experience (UX), Buyer Journey Optimization, Lead Management Strategy, Targeted Marketing Programs
Yesterday I came across an interesting article called “Email Showdown: Starbucks vs. Dunkin’ Donuts.” The article’s author, McKenzie Van Meter, signed up for promotional emails from both coffee companies and compared their effectiveness.
Canada’s Anti-Spam Legislation (CASL): Best Practices and Recommendations
Nate Mattison Posted in: Digital Marketing, Email Marketing, Integrated Marketing, Law-Regulations, Targeted Marketing Programs
Canada’s Anti-Spam Legislation regulates how commercial electronic messages (CEMs) – such as email and SMS text messages–may legally be sent within Canadian borders. Under this legislation, businesses must have expressed consent from users prior to delivering electronic marketing messages. It also requires websites to inform users prior to placing cookies on their machines. The law applies to all affected electronic communications received in Canada, regardless of whether the user is a Canadian citizen.
5 Secrets to Digital Marketing Success
Renee Cook Posted in: Content Strategy, Data Integration, Digital Experience, Digital Marketing, Email Marketing, Insights, Integrated Marketing, Integration, Marketing, Mass Media, Media Strategy, Online Marketing, SEO, Social Media, Web Analytics, Buyer Journey Optimization, Content Development, Marketing Campaign Attribution, Targeted Marketing Programs, Technical Enablement
First, let’s define what digital marketing really means. “Digital marketing” is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to convert leads into customers.
What You Need To Know About Marketing Automation
Sarah Mayfield Posted in: Campaign Management, Digital Marketing, Email Marketing, Integrated Marketing, Lead Nurturing, Lead Routing, Marketing Automation, Scoring, Lead Management Strategy, Targeted Marketing Programs
One-to-one. Click-to-click. You understand the importance of creating positive interactions with your customers. But in today’s digital world, those interactions go way beyond face-to-face conversations.
What email clients should I test on?
Susanna Oliver Posted in: Email Marketing, Web Development, Targeted Marketing Programs
The email landscape has changed dramatically over the last several years. Two years ago, Outlook was still holding on to 20% of the market share despite mobile’s increasing influence. Now, Outlook is down to 9% and Gmail has doubled its popularity to 16% of the market share.
The Life & Legacy of Outlook
Susanna Oliver Posted in: Email Marketing, Microsoft, Web Development, Targeted Marketing Programs
Outlook was born in 1997 to parents Windows and Office. He has lived a long and popular life despite being the object of much debate among those who know him best. His decisions and business choices have left lasting effects on the industry making many friends and enemies.
Email Interview Take-Aways
Susanna Oliver Posted in: Content Strategy, Email Marketing, Marketing, Targeted Marketing Programs
How well do you know your audience? Have you talked to them recently? What do they think of your email campaigns? Do they mark your emails as “star” or “spam” when they see them?
Interviews with email users: Marissa
Susanna Oliver Posted in: Content Strategy, Email Marketing, Marketing, Targeted Marketing Programs
Let me introduce you to Marissa. She’s a recent college grad working a job she loves. She’s technically savvy, as are most of her generation. Last week, I had a nice chat with her about how she perceives and uses promotional emails. Here’s what we can learn from her as a typical, young consumer.