A website without search engine optimization is like a car without an engine or a computer without a mouse. Just like a car without an engine isn’t going anywhere, a website without SEO won’t be useful to anyone. In a nutshell, the goal of SEO is to rank as high as possible on page 1 of Google’s search results, so searchers can find your website. Not only does SEO help your website perform better in search results, it has other benefits that improve the way your website functions, too.
“Find the nearest gas station.” “When will the next MacBook Pro be released?” “How many touchdowns did Carson Wentz score last season?” You’ve probably asked your phone one of these questions (or something similar) in the last week. According to Google, more searches take place on mobile devices than on desktop, and approximately 50% of the population uses voice search on a daily basis. There’s no doubt: voice search is changing the way we use the web. And the web is transforming to meet the challenge.
A partnership announcement at Dreamforce 2017 is sending shocks around the world. Tech giants Salesforce and Google have partnered to integrate their marketing and sales features - creating a robust toolbox to help their customers work smarter, work faster and convert leads into revenue.
When it comes to search engine optimization, Bing and Yahoo are often left out of the conversation. Why? Well, Google dominates the industry so heavily that it’s nearly synonymous with the term “SEO” itself.
Brianne Carlsrud Posted in: Data Analytics, Facebook, Google, Insights, Integrated Marketing, Social Listening, Social Media, Buyer Journey Optimization, Marketing Campaign Attribution, Targeted Marketing Programs
There are now more than 3.1 billion global active Internet users, which is almost half of the world’s population. And when it comes to social media, there are more than 2.2 billion active users, including 4.5 billion likes on Facebook, 500 million tweets, and 70 million photos and videos uploaded to Instagram daily.
Ben Sailer Posted in: Content Strategy, Digital Experience, Digital Marketing, Google, Integrated Marketing, Search Engine Marketing, SEM, SEO, Social Media, Buyer Journey Optimization, Targeted Marketing Programs
It’s important to maintain an active social media presence as part of your overall marketing plan. But much remains unclear around how social media can influence search engine rankings.
Ben Sailer Posted in: Competitive Analysis, Digital Marketing, Google, Integrated Marketing, Keywords, Search Engine Marketing, SEM, SEO, Strategy, Brand, Audience, Message, Buyer Journey Optimization, Targeted Marketing Programs
It’s common knowledge for experienced digital marketers: any strong search engine optimization or content marketing campaign starts with proper keyword research. But if you’re just getting started with SEO or creating content for your company, it can be easier said than done.
The world of SEO is fraught with perilous pitfalls. Fortunately, you don’t have to travel alone. Use this guide to make sure you avoid common mishaps that can sink websites in Search Engine Results Pages (SERPs).
For the uninitiated, search engine optimization often sounds like some kind of digital witchcraft.