24 Sep 2015
Posted in: Advertising, Branding, Creative Strategy, Design, Design Thinking, Digital Experience, Graphic Design, Mobile, Usability, User Experience (UX), Web, Brand, Audience, Message, Buyer Journey Optimization, Targeted Marketing Programs, Technical Strategy
Good design is more than just pretty pictures. There is a serious thought process and purpose behind every great design. On this episode, we've gathered all of our Sundog designers in one room to discuss design thinking; a creative, problem-solving process which helps people design meaningful solutions.
16 Sep 2015
So many clients ask for a logo, and then think, “Great, I’m done! Here is my brand.” Not to be the bearer of bad news, but actually, no. Your logo isn’t your brand. Of course, it’s one aspect of it, but it’s really not the most important part.
24 Jun 2015
A follow-up to the Top 5 Tips for Improving Online Forms, I explore 5 more valuable lessons in online form usability.
19 May 2015
It’s no longer just a concept waiting to be prototyped. The new Apple Watch is here!
The first Apple Watch sales sold more on day one through pre-orders than Android Wear watches did in all of 2014. New orders have been pushed back as far as July.
That means two things:
5 Jun 2014
... and why they are so important!
There are many things we can do to improve users’ experiences with forms and to increase conversion rates, but these are five common mistakes that are pretty easy to fix.
28 Feb 2014
We all hit that slump in our creativity from time to time. When you feel you have nothing new to try and wonder if you are still good at what you do. Well for those times the best remedy is to look back at some of your best work and to look closely at what some of the best are creating now.
31 Dec 2013
It seems like these days every company wants a mobile app. There is no getting around it. Apps are everywhere. It seems like everyone has one but there are a couple of things you should think about before diving head first into building an app for your company. This is by no means an all inclusive list but just a couple of the more important things you should think about.
30 Sep 2013
I recently read an article on VentureBeat about why mobile apps for enterprise suck. It got me thinking about all of the poor implementations of enterprise for mobile I have seen throughout the years. It is getting better but it is taking time.
31 Aug 2013
The relationship between consumers and creators has long had defined roles, but today we should consider every consumer a potential creator. What does this mean for your business, and how can you benefit from your customer’s contribution?
25 Jul 2013
Posted in: Content Strategy, Creative Strategy, Graphic Design, Software Development, Technology, User Experience (UX), Web, Web Development, Writing, Brand, Audience, Message, Buyer Journey Optimization, Targeted Marketing Programs, Technical Strategy
Shannon, Jason and Dirk recently had the opportunity to teach local students the finer points of web design, content creation and coding. Listen to what these teachers learned about our future marketers and technologists!