24 Sep 2015

Sundog: The Podcast 065 - Design Thinking

Lon Keller
Posted in: Advertising, Branding, Creative Strategy, Design, Design Thinking, Digital Experience, Graphic Design, Mobile, Usability, User Experience (UX), Web, Brand, Audience, Message, Buyer Journey Optimization, Targeted Marketing Programs, Technical Strategy

Good design is more than just pretty pictures. There is a serious thought process and purpose behind every great design. On this episode, we've gathered all of our Sundog designers in one room to discuss design thinking; a creative, problem-solving process which helps people design meaningful solutions.

16 Sep 2015

Sorry, Kids: Your Logo Isn’t Your Brand

Jena LaPlante
Posted in: Branding, Creative Strategy, Customer Research, Digital Experience, Graphic Design, Strategy, Brand, Audience, Message, Targeted Marketing Programs

So many clients ask for a logo, and then think, “Great, I’m done! Here is my brand.” Not to be the bearer of bad news, but actually, no. Your logo isn’t your brand. Of course, it’s one aspect of it, but it’s really not the most important part.

19 May 2015

3 Starter Tips: Designing Your First Apple Watch App

Amy Crews
Posted in: Apple, Graphic Design, Technology

It’s no longer just a concept waiting to be prototyped. The new Apple Watch is here!

The first Apple Watch sales sold more on day one through pre-orders than Android Wear watches did in all of 2014. New orders have been pushed back as far as July.

That means two things:

  • Don’t expect Apple Watch in physical stores until late June with few exceptions.
  • It isn’t a fad. This watch will be around for a while.
  • 5 Jun 2014

    Top 5 Tips for Improving Online Forms

    Laura Schjeldahl
    Posted in: Digital Experience, Graphic Design, Online Forms, Online Marketing, Usability, User Experience (UX), Buyer Journey Optimization, Targeted Marketing Programs

    ... and why they are so important!

    There are many things we can do to improve users’ experiences with forms and to increase conversion rates, but these are five common mistakes that are pretty easy to fix.

    28 Feb 2014

    Finding Creative Inspiration - 5 sites to inspire you

    Rob Burke
    Posted in: Advertising, Branding, Creative Strategy, Education-Training, Graphic Design, Internet, Marketing, Photography, Video, Brand, Audience, Message, Content Development

    We all hit that slump in our creativity from time to time. When you feel you have nothing new to try and wonder if you are still good at what you do. Well for those times the best remedy is to look back at some of your best work and to look closely at what some of the best are creating now.

    31 Dec 2013

    Tips for a Successful Mobile App

    Craig Isakson
    Posted in: Graphic Design, Mobile, Software Development, Technology, Technical Strategy

    It seems like these days every company wants a mobile app. There is no getting around it. Apps are everywhere. It seems like everyone has one but there are a couple of things you should think about before diving head first into building an app for your company. This is by no means an all inclusive list but just a couple of the more important things you should think about.

    30 Sep 2013

    Making mobile applications for Enterprise better

    Craig Isakson
    Posted in: Graphic Design, Mobile, Software Maintenance, Technology, Technical Strategy

    I recently read an article on VentureBeat about why mobile apps for enterprise suck. It got me thinking about all of the poor implementations of enterprise for mobile I have seen throughout the years. It is getting better but it is taking time.

    31 Aug 2013

    Consumers are the new content creators

    Rob Burke
    Posted in: Advertising, Branding, Creative Strategy, Customer Experience, Graphic Design, Marketing, User Experience (UX), Brand, Audience, Message, Buyer Journey Optimization

    The relationship between consumers and creators has long had defined roles, but today we should consider every consumer a potential creator. What does this mean for your business, and how can you benefit from your customer’s contribution?

    25 Jul 2013

    Sundog: The Podcast 054 - Future Marketers and Technologists

    Lon Keller
    Posted in: Content Strategy, Creative Strategy, Graphic Design, Software Development, Technology, User Experience (UX), Web, Web Development, Writing, Brand, Audience, Message, Buyer Journey Optimization, Targeted Marketing Programs, Technical Strategy

    Shannon, Jason and Dirk recently had the opportunity to teach local students the finer points of web design, content creation and coding. Listen to what these teachers learned about our future marketers and technologists!