Should we use an alt attribute on all images? The answer is simple. YES. What if it is an image that is for decoration only? YES! You should still be using an alt attribute.
A follow-up to the Top 5 Tips for Improving Online Forms, I explore 5 more valuable lessons in online form usability.
Achieving consistent white space across some thirty-odd email clients, screen sizes, and versions can be tricky. In fact, let’s face it: it’s impossible. We’re up against monumental odds: inconsistent standards (or rather, lack thereof) across email clients, old versions, different browser renderings of web mail, multitudes of screen sizes, and then all of that compounded by mobile.
The year 2013 could be summarized as “Year of the Mobile” since mobile devices surpassed desktop email opens to capture 50% of the emails opened according to Litmus. Mobile started out in January of 2013 with 42% and finished in December with 51%. While most emails were opened on iPhone or other iOS devices, Android’s popularity soared by 57% in 2013.
I spend a lot of my time designing websites and working with developers to make them functional. When talking to developers about what design limitations I have, I think it is important for me to understand their explanations. I have learned a lot by working side by side with developers over the past 4 years, but I always want to learn more.
For those of us who aren’t web developers, it’s easy to ignore the HTML5 chatter. So what’s different this time? Why should marketers start paying attention?
Photoshop is a great tool for mocking up websites. Layers, shapes, and filters help make the design process quick and easy. However, designing data tables can be a chore. Setting the spacing and alignment of the text, borders, and rows isn’t necessarily hard, but is definitely tedious. A simple change of cell padding could require resizing and moving dozens of objects and layers, one at a time.
My advice for mocking up data tables in Photoshop? Don’t bother. There are plenty of other tools that design tables with less effort. And since a mockup’s final destination is a website, why not start with HTML?