15 Aug

B2B Marketing Strategy by 2020: 6 Predictions for Manufacturers

Eric Dukart
Posted in: Strategy, Customer Journey, Personas & Segmentation, Marketing Automation, Insights, B2B, Manufacturing, Marketing, partnerDRIVEN

Four years ago, B2B marketing was in a state of flux. Content marketing was on the rise, but marketers were still trying to convince their bosses that it could work as well as – or better than – traditional marketing at a fraction of the price. Mobile devices were just beginning to be factored into marketing strategy. And no one was quite sure how to measure the results of a successful (or not so successful) marketing campaign in the new media environment.

11 May

Sundog: The Podcast 066 - partnerDRIVEN

Lon Keller
Posted in: Strategy, Business Analysis, Competitive Analysis, Insights, Data Analytics, Data Management, Data Visualization, Data Integration, Data Modeling, Data Rationalization, Data Quality, Integration, Reporting, System Architecture, Business, Certifications, Internet of Things, partnerDRIVEN, Partners, Productivity, Sales, Sales Cloud, Salesforce

Working in the manufacturing industry? You’ve got a tough job. In this episode, learn more about partnerDRIVEN – a manufacturing solution designed to simplify your partner marketing, lead management, funding and a lot more heavy lifting.

9 Dec

Social Media Analytics: 4 Keys to Getting Started

Brianne Carlsrud
Posted in: Integrated Marketing, Social Media, Insights, Data Analytics, Social Listening, Facebook, Google

There are now more than 3.1 billion global active Internet users, which is almost half of the world’s population. And when it comes to social media, there are more than 2.2 billion active users, including 4.5 billion likes on Facebook, 500 million tweets, and 70 million photos and videos uploaded to Instagram daily.

3 Dec

Inside the Mind of a Data Analyst: 3 Tips to Transform Analytics into Insights

Brianne Carlsrud
Posted in: Insights, Data Analytics, Data Visualization, Web Analytics

Many companies realize that getting the most value from their data requires experienced analysts. However, few master the art of interpreting data and telling a meaningful story that allows others to understand the “why” behind the numbers.

27 Oct

How Social Data Drives Better Marketing Decisions

Sarah Mayfield
Posted in: Strategy, Personas & Segmentation, Integrated Marketing, Digital Marketing, Social Media, Insights, Social Listening, Demographics

Today most businesses use social media. But social media marketing isn’t just about tracking what people are saying about your business or delivering marketing messages. It’s about linking campaigns to measurable action.