Integrated Marketing

10 Jul 2017

Infographic: Top 6 Trends in Manufacturing

Eric Dukart Posted in: B2B, Digital Marketing, Integrated Marketing, Manufacturing, Marketing Automation, Targeted Marketing Programs, Technical Strategy

See what’s changing the game for manufacturers, what’s ahead on the horizon and what it all really means to you.

11 Oct 2016

Gmail Support for Responsive Design Has Arrived

Darin Livdahl Posted in: Digital Marketing, Email Marketing, Google, Integrated Marketing, Responsive Design, Targeted Marketing Programs

Gmail now supports embedded style sheets and media queries! What does that mean for email marketers and developers?

10 Aug 2016

3 Ways to Create Engaging Content for Instagram

Brianne Carlsrud Posted in: Content Strategy, Digital Experience, Facebook, Instagram, Integrated Marketing, Salesforce, Social Media, Twitter, Targeted Marketing Programs

Instagram officially launched in 2010 and had one million users just two months after its launch. Currently, the social network has 500 million users and keeps on growing. (To put that growth into perspective, Twitter, which launched in 2006, only has around 320 million users).

3 Aug 2016

Social Media & 2016 Olympics: What You Need to Know

Brianne Carlsrud Posted in: Content Strategy, Digital Experience, Integrated Marketing, Media Strategy, Social Media, Targeted Marketing Programs

The Olympic Games return this summer in Rio de Janeiro from August 5-21, 2016.

13 Jun 2016

What 3 Restaurants Do Right (and Wrong) with Their Email Marketing

Sarah Mayfield Posted in: Digital Experience, Digital Marketing, Email Marketing, Integrated Marketing, Marketing Automation, User Experience (UX), Buyer Journey Optimization, Lead Management Strategy, Targeted Marketing Programs

Yesterday I came across an interesting article called “Email Showdown: Starbucks vs. Dunkin’ Donuts.” The article’s author, McKenzie Van Meter, signed up for promotional emails from both coffee companies and compared their effectiveness.

26 Apr 2016

Making Mass Media Work for You: The 4 Biggest Factors for Your Media Budget

Ashley Nowacki Posted in: Digital Marketing, Integrated Marketing, Mass Media, Media Strategy, Content Development, Targeted Marketing Programs

In today's fast-paced digital world, consumers are inundated constantly with marketing messages vying for their attention. As a result, your job is much more challenging. Reaching the right person with the right message at the right time is no easy task.

2 Mar 2016

What You Need to Know About Facebook’s New “Reactions”: 6 Implications for Brands

Brianne Carlsrud Posted in: Branding, Facebook, Integrated Marketing, Social Media, Brand, Audience, Message, Targeted Marketing Programs

Last week Facebook launched “Reactions,” an extension of the existing “Like” button. Reactions, which include “Like,” “Love,” “Haha,” “Wow,” “Sad” and “Angry” – allow a user to quickly respond to a Facebook post with a wide variety of options. For instance, instead of "Liking" a sad status update, now users can respond with a sentiment that feels a little more appropriate.

29 Dec 2015

5 Quick Ways to Write Better Blog Headlines

Jen Thompson Posted in: Blogging, Content Strategy, Digital Experience, Digital Marketing, Integrated Marketing, Social Media, Writing, Targeted Marketing Programs

Blogs can be a powerful part of your content strategy. That is, if people actually read them. So how do you capture your readers’ attention in the first place?

15 Dec 2015

4 Reasons You Shouldn’t Ignore Bing & Yahoo in Your SEO Campaigns

Ben Sailer Posted in: Bing, Digital Marketing, Google, Integrated Marketing, Search Engine Marketing, SEM, SEO, Yahoo, Buyer Journey Optimization, Targeted Marketing Programs

When it comes to search engine optimization, Bing and Yahoo are often left out of the conversation. Why? Well, Google dominates the industry so heavily that it’s nearly synonymous with the term “SEO” itself.