5 Jan 2018

The Importance of Simplifying System Architecture

Craig Isakson Posted in: Data Management, Integration, System Architecture, Technical Architecture, Technical Strategy

As a Technical Architect at Sundog, I have the opportunity to help a number of our clients determine and shape the landscape of their system architecture. It’s honestly one of my favorite parts of the job. Over the years, we’ve seen a lot of different types of implementations. And the more we see, the more patterns start to emerge. We get to see what works really well - and what can leave room for improvement.

11 May 2016
13 Aug 2015

5 Secrets to Digital Marketing Success

Renee Cook Posted in: Content Strategy, Data Integration, Digital Experience, Digital Marketing, Email Marketing, Insights, Integrated Marketing, Integration, Marketing, Mass Media, Media Strategy, Online Marketing, SEO, Social Media, Web Analytics, Buyer Journey Optimization, Content Development, Marketing Campaign Attribution, Targeted Marketing Programs, Technical Enablement

First, let’s define what digital marketing really means. “Digital marketing” is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to convert leads into customers.

15 Jun 2015

4 Steps to Successful Digital Marketing Integration

Eric Dukart Posted in: B2B, Customer Journey, Data Integration, Digital Marketing, Integrated Marketing, Integration, Marketing, Marketing Cloud, Pardot, Salesforce, Strategy, Brand, Audience, Message, Targeted Marketing Programs, Technical Enablement

It’s time to align your digital marketing channels and devices with your marketing automation platform. Wouldn’t it be great if there was an “out of the box” solution to make this integration seamless? Unfortunately, it isn’t quite that easy. It takes thoughtful strategy, calculated decisions and a fair amount of work to make it successful.

Here are four key considerations that we define with our clients to help ensure the best possible integration:

  • Customer
  • Journey
  • Information
  • Channels
  • 13 Apr 2014
    11 Feb 2014

    Salesforce Integrations and Mass Updates with Workflow Rules, Outbound Messages and Field Updates

    Terry Luschen Posted in: Data Integration, Integration, Salesforce, Software Development, Software Maintenance, Technical Enablement

    When working with workflow rules, outbound messages and field updates in Salesforce there are some features to keep in mind when dealing with mass updates.