Blog

Manufacturing

31 May 2018

4 Ways to Improve Your Partner Channel Success

David Stone Posted in: Manufacturing, partnerDRIVEN, PRM, Lead Management Strategy, Partner Management Strategy

At Sundog, we’ve been helping manufacturers maximize partner channel investments for over 20 years. For the past decade, we’ve done it with the industry’s best CRM and sales force automation platform: Salesforce.com. While we’ve always known that their Partner Relationship Management (PRM) solutions are great, industry experts are recognizing that success as well. And recently the Salesforce Partner Community raised the bar yet again.

25 Apr 2018

How a Vision Map Can Align Your Business Units

Bobbiann Froemke Posted in: Business, Leadership, Manufacturing, Strategy, Partner Management Strategy

Different stakeholders. Different business units. Different processes. All of those factors can make it difficult to define business priorities, align common goals and demonstrate the value of changes. One key to alignment is mapping a vision.

12 Apr 2018

Blockchain & Why It Matters for Manufacturers

Surya Sharma Posted in: Blockchain, Data Management, Manufacturing

“Blockchain” is probably a term you’ve been hearing about a lot these days. In fact, you may have heard anything from how it’s the technology that will disrupt essentially any industry imaginable to how it’s a fraud and not worth your time. But just like anything that draws people into extreme ideologies that oppose or support it, the truth is somewhere in the middle.

19 Feb 2018

How to Fuel Your Partner Channel Marketing with MDF

David Stone Posted in: Lightning Bolt, Manufacturing, partnerDRIVEN, PRM, Sales Cloud PRM, Lead Management Strategy, Partner Management Strategy

Looking for ways to improve performance with your partners, dealers or distributors? In this blog series, we’re sharing practical ways to do just that. In my last post on market share and quotas, we looked at ways to set and track market share goals. In part 3 below, we’ll discuss how to improve performance with marketing development funds (MDF), also known as cooperative marketing (CoOp) programs.

1 Feb 2018

6 Ways to Become a Customer-Driven Company

Eric Dukart Posted in: Account-Based Marketing (ABM), B2B, Customer Experience, Customer Journey, Manufacturing

The evolution of technology has radically changed customer expectations, and there’s no going back. So how do you keep up?

15 Jan 2018

4 Expectations of Today’s Customers

Eric Dukart Posted in: B2B, Customer Experience, Digital Experience, Manufacturing, Personalization

B2B. B2C. B2B(2C).The worlds are colliding. The lines are blurring. And the definitions are changing.

28 Dec 2017

8 Tech Trends & Truths in Manufacturing

Eric Dukart Posted in: Artificial Intelligence (AI), CRM, Digital Marketing, Manufacturing, Technology

Want to make the most of the trends on the horizon? It isn’t just about adding more tools or the latest must-have tech. It’s about how to optimize the way you connect with your customers. Integrate it. And get more value from it.

27 Dec 2017

Dreamforce Trailblazers, Trends & Takeaways: What’s Ahead for 2018

Damie Berkey Posted in: Events, Dreamforce, Lightning, Lightning Bolt, Manufacturing, Salesforce

For the past 11 years, Sundog has been attending Dreamforce in San Francisco. Each year we leave inspired, intrigued and energized about the new developments, new technology and new applications that we can leverage for our clients. It is the place to dream, discover and - most importantly - collaborate with others in the industry.

15 Dec 2017

Video: Empowering Partners Across Complex Distribution Networks

Jen Thompson Posted in: Community Cloud, Customer Experience, Events, Dreamforce, Manufacturing, Partner Management Strategy

How do you give your customers a seamless experience with your products and service - especially when you have a complex network of partners or dealers?

6 Dec 2017

Principles & Pillars of Successful Marketing Technology

Eric Dukart Posted in: Digital Experience, Manufacturing, Technical Architecture, Technology

Your marketing technology is important. So is getting the most value from it.