11 Oct 2017

The Biggest Mistakes Manufacturers Can Make

Eric Dukart
Posted in: B2B, Manufacturing, Marketing

Today buyers are seeking out their own information - and not just from your company.

11 Sep 2017

5 Pillars of Aligning Marketing & Sales

Eric Dukart
Posted in: B2B, Marketing, Sales

Marketing. Sales. Dealers. When it comes to manufacturing, there are a lot of different players and a lot of moving parts. But at the end of the day, every experience should feel completely seamless and personalized for your customers.

7 Nov 2016

CRM Systems: Strategy for Success

Matthew McGarry
Posted in: Business, Business Requirements, CRM, Customer Experience, Marketing

Multiple divisions of your business interact and collaborate to develop these strategies. But C-suite executives typically lead the way. If you’re one of these executives – whether it’s a Director in Marketing, Technology, Media Strategy, Program Management or Operations – you craft the vision and have an integral role in building your organization’s brand and promoting your products/services. And Customer Relationship Management (CRM) solutions can play a key part in bringing those strategies to life.

15 Aug 2016

B2B Marketing Strategy by 2020: 6 Predictions for Manufacturers

Eric Dukart
Posted in: B2B, Customer Journey, Insights, Manufacturing, Marketing, Marketing Automation, partnerDRIVEN, Personas & Segmentation, Revenue Attribution, Strategy, Brand, Audience, Message, Lead Management Strategy, Marketing Campaign Attribution, Targeted Marketing Programs

Four years ago, B2B marketing was in a state of flux. Content marketing was on the rise, but marketers were still trying to convince their bosses that it could work as well as – or better than – traditional marketing at a fraction of the price. Mobile devices were just beginning to be factored into marketing strategy. And no one was quite sure how to measure the results of a successful (or not so successful) marketing campaign in the new media environment.

15 Feb 2016

Journey Maps 101: Telling a Story

Dave Jones
Posted in: Customer Journey, Marketing, Personas & Segmentation, Storytelling, Strategy, Brand, Audience, Message, Targeted Marketing Programs

Customer journeys are the hot trend in marketing – for good reason. Journey maps can outline everything from specific touchpoints to the people and technologies needed to support those interactions. The best journey mapping activities also try to account for customer actions and attitudes.

4 Feb 2016

Connecting with B2B Buyers: Where to Start?

Brent Teiken
Posted in: B2B, Brand Strategy, Customer Experience, Marketing, Strategy, Brand, Audience, Message

Earlier this year, Ad Age published an article entitled “Seven B-to-B Marketing Trends That Will Shape 2015.” In the article, Adam Kleinberg, CEO of Traction, said, "We need to realize that B-to-B customers are people. They go home and watch American Idol and they sit in traffic on the way to work. They have the same humanity and cultural insights you see in consumer work.”

25 Jan 2016

5 Ways to Make Your B2B Tradeshow Your BFF

Jason Jacobson
Posted in: B2B, CRM, Marketing, Marketing Automation, Nurturing, Tradeshows, Lead Management Strategy

Tradeshows are an expensive, short-term way to talk to a small number of people who are mainly interested in freebies. Right? Well, only if you are doing them wrong.

8 Jan 2016

I, Consumer: Balancing Data vs. Innovation

Jason Jacobson
Posted in: Customer Experience, Innovation, Marketing

Today's obsession with data merits a little contemplation. It's not that I have an aversion to data. Quite the opposite, actually. But it's easy to go adrift treading in an ocean of information.

6 Oct 2015

6 Ways to Make the Most of Salesforce Marketing Cloud

Lindsay Satrom
Posted in: Customer Journey, Integrated Marketing, Marketing, Marketing Cloud, Salesforce, Strategy, Brand, Audience, Message, Targeted Marketing Programs

Salesforce Marketing Cloud is a platform with a lot to offer. In fact, it has solutions to help you create and deliver personalized customer journeys across all of your marketing channels and devices. It combines data about your customers with their interactions with your content to guide them on a journey – created just for them.

10 Sep 2015

Everything You Thought You Knew About B2B Marketing: How Millennials Are Changing the Game

Heidi Haaven
Posted in: B2B, Content Strategy, Digital Experience, Marketing, Millennial Marketing, Targeted Marketing Programs

Millennials have set new precedents in consumer marketing, placing increased importance on transparency, relevancy and engagement. But do their shopping habits have an effect on how they prefer to engage with B2B marketers?